OtakuBoys Freakout
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Contents
About FreakOut, Inc.
What is FreakOut all about?
Freakout is a digital marketing technology company that created the first Demand Side Platform (DSP) in Japan.
Our platform enables marketers and advertisers to buy real-time impressions across the leading display Ad Exchanges and Supply Side Platforms (SSPs).
Equipped with our advanced technologies such as machine-learning bidding/optimisation algorithms, look-a-like modelling, post-view attribution analysis, and private exchange solution, marketers and agency professionals can achieve better results not only for direct response but branding and full-funnel marketing.
They're currently developing a mobile DSP, which will be integrated with the existing PC platform.
In addition, they also offer solution services such as developing a white-label trading desk for agencies and implementing Real-time Bidding infrastructure for supply side players & publishers.
Spin-off Dobleas
New York City-based mobile ad startup Dobleas has emerged out of stealth with a $5.4 million investment from FreakOut, a Japanese digital marketing company.
Dobleas offers a “real-time mobile demand-side platform (DSP) provider with real-time data.” Ideally, its service will offer better data sources and more transparency to ad buyers and sellers who want to do business on mobile platforms.
FreakOut recently got a similar amount of cash from YJ Capital, the venture capital arm of Yahoo Japan.
So FreakOut in turn decided to take YJ’s money and invest it in Dobleas, which was started and spun off by FreakOut President Yuzuru Honda, a serial entrepreneur.
“YJ Capital’s investment in FreakOut, in turn allowing our further investment in Dobleas, is validation of the company’s mobile technology and business model,” Honda said in a statement. “I have the utmost confidence in Dobleas’ executive team to bring value to the mobile advertising market and real-time mobile DSP solution.”
About the team
The team “FreakOut” consists of A-players from various backgrounds including Yahoo!, Google, and DeNA. If you want to work with their team to revolutionise digital marketing, they would like to hear from you! Internships, full-time employments are up for grabs.
Milestones
- 2010
- Birth of Start-up
- 2011
- Connected to 3 local SSPs
- Provided first trading desk
- Adding 4 more SSPs
- 18 Trading desks, 30 Advertisers
- Completed Integration
- 2012
- 40+ Trading desks, including the top 5 digital agencies,
- more than 300 advertisers
- Mobile DSP development
Recommendations
A Breakdown of the Analytics World
The company needs to evaluate their internet marketing performance on multiple dimensions to get the full picture.
Creating and implementing an analytics program requires four steps:
- Defining your metrics and developing a plan
- Collecting the data
- Developing reporting features and capabilities
- Ongoing analysis and implementation
Understanding each of these core components enables a company to make the right investments at the right time to yield an ROI. Successfully building a data plan is more than just identifying specific tools or learning how to interpret charts. Instead, it’s about creating a culture that values data, ensuring that key business decisions are data-driven, and consistently finding ways to drive data deeper into the DNA of your business.
What can we learn
Do not be afraid to 'try'. More often than not, we hesitated starting on an idea just because we think it might fail. Sooner or later we start to formulate reasons why it may not work and this inhibits us from actually trying the idea out.
Passion will drive your hunger for success. Make sure you are deeply rooted and passionate about the idea else it will just fade away and momentum will die down.
