Le Short Le Tall

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Le Short Le Tall

• Rafael
• Denise

SCC

Research

Background

• Smart Contents Center - Incubation Centre
• Formed in 2011
• Aim to form small but strong global corporations

Motivation

• Helping selected high potential startups
• Supports small but competent domestic companies specialising �in Smart Content
• Develop small but strong global �corporations

Business Model

Investments

• 44 companies currently

Twinword

Research

About Twinword

Twinword is compiling a database of knowledge about word associations that is being created by the direct participation of people throughout the world. This makes it possible to analyse trends and different thought patterns on per-region and temporal basis. They are able to apply these analyses to produce more pertinent search engine results and target advertisements more accurately.

• In 23 months, 13 products/services
• 2 Million human responses ( 8 response/sec)
• USD300K of grants without dilution

Current Products:

Profile - CEO

Mr Kono Kim

• Married
• BA in Language and Literature-Sungkyunkwan University
• PHD Candidate in CS-Sogang University
• Worked at Samsung for 10 years delivering natural language processing solutions before founding Twinword
• Founded Twinword on 1 May 2012
  
  

Interest

• Likes 2NE1
• Enjoys watching Les Miserables
• Diablo Gaming
  
  

Motivations

• Participated many cutting-edge projects including EU research, text-mining system for Samsung and National Intelligence Service
• Saw the need as many projects needed human text understanding capability to make software intelligent
• Wanted to build knowledge base of human language by crowd sourcing to reduce the cost and time
• Niche Market
  

Stock Ownership

• Employee who stays for a year earns about 1-2% stock option (Case by Case)

Investments

• None at the moment
• Believes in chasing customer then investments
  

IP Strategy

• 2 domestic registered patents
• 1 intern’l patent pending
• Not very protective of it
• Mr Kim believes that his team/proprietary knowledge is his secret to success

Business Model

• Freemium for api queries, otherwise, pay per use
• Revenue sharing with strategic partners

IPO

• Privately Held
• No plans to go public yet

Culture

• Small but tight knit ( 3 employees)
• Employees have at least 7 years of programming experience
• Job Flexibility (Employees decide what they want to work on)
• Results Oriented
• Compensations are set before start of project

Culture

• Small but tight knit ( 3 employees)
• Employees have at least 7 years of programming experience
• Job Flexibility (Employees decide what they want to work on)
• Results Oriented
• Compensations are set before start of project

Recommendation

Our Recommendations

• Dynamic sentence forming (As person types)--For learning
• Chinese language option (Big Market to target)
• Filtering for Right/Accurate responses by collaborating with educational organisations
• Gamification to get more responses