Difference between revisions of "2021T2 VirtualTSM/Project Teams/Team 11"
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{| class="wikitable" style="margin: 10px; padding: 10px; width: 1050px;" | {| class="wikitable" style="margin: 10px; padding: 10px; width: 1050px;" | ||
| + | |||
| + | |- | ||
| + | |||
| + | <h2>Mission Statement</h2> | ||
| + | --fill in here later-- | ||
| + | |||
| + | <h2>Background</h2> | ||
| + | According to a round-up of data from Twitch, YouTube, and Mixer, the number of hours of livestreaming content has increased by 99% from April 2019 to April 2020. Twitch alone saw a 3.5 million increase in brand new streamers within the first 5 months of 2020. | ||
| + | This shows the massive influx of aspiring content creators who want to get into livestreaming. And as with any booming industry that sees new talent incoming, there will be a rising need for enhancing the skill sets of said talent – aka a coaching industry. | ||
| + | |||
| + | <h2>Problem Statement</h2> | ||
| + | New livestreamers want to get into streaming to earn an income, build an audience, and be an active part of their community, but these newcomers lack the performing, technical, and marketing knowledge needed to stand out, build an audience, establish a network that best reap returns from advertising revenue and manage a sustainable business. | ||
| + | |||
| + | <h2>Solution</h2> | ||
| + | Our team sees an opportunity to coach aspiring streamers in the following key areas: | ||
| + | - Use of broadcasting hardware and software | ||
| + | - Digital marketing and branding | ||
| + | - Performing arts (e.g. vocal coaching, storytelling, etc) | ||
| + | - Community and audience management | ||
| + | - Sponsorship sales and management | ||
| + | |||
| + | <h2>Product</h2> | ||
| + | Our startup sees an opportunity to deliver our educational content through the following formats: | ||
| + | - Free videos, e-books, and blogs to cover general topics (as a loss leader) | ||
| + | - Pay-to-view courses on more in-depth topics | ||
| + | - Monthly subscriptions to view the entire online catalog | ||
| + | - Paid and free livestreamed webinars/workshops | ||
| + | - One-on-one consulting with hired coaches, paid by the hour | ||
| + | |||
| + | |||
| + | |- | ||
| + | |||
|- | |- | ||
! Company Name | ! Company Name | ||
Revision as of 20:56, 3 February 2021
| HOME | | COURSE | | ITINERARY | | ROLE | | TEAM | | ORGANIZATION | | REFLECTION |
Contents
Teams
Team 11:
| Team Photo | 
|
| Team Members | |
| Project: | |
| Team Page | |
| Company | |
Mission Statement
--fill in here later--
Background
According to a round-up of data from Twitch, YouTube, and Mixer, the number of hours of livestreaming content has increased by 99% from April 2019 to April 2020. Twitch alone saw a 3.5 million increase in brand new streamers within the first 5 months of 2020. This shows the massive influx of aspiring content creators who want to get into livestreaming. And as with any booming industry that sees new talent incoming, there will be a rising need for enhancing the skill sets of said talent – aka a coaching industry.
Problem Statement
New livestreamers want to get into streaming to earn an income, build an audience, and be an active part of their community, but these newcomers lack the performing, technical, and marketing knowledge needed to stand out, build an audience, establish a network that best reap returns from advertising revenue and manage a sustainable business.
Solution
Our team sees an opportunity to coach aspiring streamers in the following key areas: - Use of broadcasting hardware and software - Digital marketing and branding - Performing arts (e.g. vocal coaching, storytelling, etc) - Community and audience management - Sponsorship sales and management
Product
Our startup sees an opportunity to deliver our educational content through the following formats: - Free videos, e-books, and blogs to cover general topics (as a loss leader) - Pay-to-view courses on more in-depth topics - Monthly subscriptions to view the entire online catalog - Paid and free livestreamed webinars/workshops - One-on-one consulting with hired coaches, paid by the hour
| Company Name | Address of Company | Contact | Brief Introduction | Why we want to visit this company? |
|---|---|---|---|---|
| TBC | TBC | Email: TBC
Tel: TBC |
TBC | TBC |
| TBC | TBC | Email: TBC
Tel: TBC |
TBC | TBC |
