2122T2 Silicon Valley/Participant Information/Kaelyn Kong
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About Kaelyn
SMU email: kaelyn.kong.2018@scis.smu.edu.sg
Linkedin: https://www.linkedin.com/in/kaelyn-kong/
Academic Year: Y4 (2018)
Degree: BSc Information Systems (Smart-city Management and Technology) and BBM (Marketing)
Why Virtual TSM?
- What motivates you to join TSM?
I believe that a TSM will provide a valuable opportunity to experience entrepreneurship and innovation in a place where the best and brightest gather!
Previously, we worked with the SMU-X office for an analytics project on the entrepreneurial scene in SMU, which helped me understand more about the motivations and challenges of entrepreneurs in SMU, as well as Singapore. Attending a TSM would allow me to better understand different cultures, ways of thinking and step out of my comfort zone!
- Where would you like to visit virtually?
Silicon Valley, Seoul, Israel
Starting a business
- What types of business interest you?
Businesses focused on design and technology! I find customer experience and human-centred design key to all types of businesses. Businesses that provide positive customer experiences, and leverage strategic insight and advanced technologies are highly meaningful to me. I am especially interested in businesses that can empower communities through technology - such as non-profit organisations or underprivileged communities
- What plans do you have in starting a business?
Together with my friends, I started a digital marketing agency that does social media management, email marketing and web design for clients! I also do freelance UI/UX design work in the Crypto/ Blockchain/ Defi space.
Past Experiences (optional)
Internships:
- Marketing Technology Intern, Accenture Technology (May '21 - Aug '21)
- Front Office Transformation Intern, PwC Southeast Asia Consulting (Dec '20 - Apr '21)
- UX Design Intern, EY Digital (June '20 - Aug '20)
Projects:
- KAS Digital
- Freelance UI/UX Designer
- Ellipsis Tech Series Goldman Sachs Hackathon, 1st Runner Up
- IntelliCount, Anly.io
Co-curricular Activities:
- Vice-President, SMU Ellipsis (2020)
- Public Relations Executive, SMU Ellipsis (2019)
- Marketing Director, SCIS ACE Committee (2021)
- Member, SMU Badminton (present)
- Project Neora (2018)
- Project Grasya (2019)
What keeps you ticking?
Seeing how technology empowers individuals, businesses and communities to do more!
