ANLY482 AY2017-18 T2 Group15 Project Overview
Revision as of 10:03, 11 April 2018 by Amanda.lim.2014 (talk | contribs)
OUR MOTIVATIONS
- Data visualization is an important tool in driving success in businesses. Because of the way our brains process information, certain methods of data presentation, such as clear charts and graphs, make it much easier to convey important information and concepts to an audience, as compared to spreadsheets and reports.
- This is especially important for large companies, which have access to large amounts of data, as their data may hold crucial information on the business and the market. By adopting standardised processes of data cleaning, structuring and transformation, businesses can create visualisations which improve business decisions and efficiency.
METHODOLOGY
SCOPE OF THE PROJECT
- We will be working with data of all products sold by the company in Singapore. In terms of data, we will be working mainly with Marketing and Sales data as our primary focus is to link these two segments meaningfully.
DATA USED
- Company X provided us excel files containing the following data:
- Distribution of stores Company X supplies to across Singapore from 2014 to 2017, according to the type of store, the product brand supplied and the region the store is located. There are four types of stores, namely:
- THC: supermarkets, convenience stores and petrol marts.
- TOP: Chinese restaurants and seafood restaurants.
- MOB: modern cafés, bars and pubs.
- New channels and events: stores which are not permanent such as carnivals and sponsorships.
- Distribution of stores Company X supplies to across Singapore from 2014 to 2017, according to the type of store, the product brand supplied and the region the store is located. There are four types of stores, namely:
- Key performance indicators of each brand from 2014 to 2017 for different age groups of males. The KPI scores are derived from surveys conducted by Company X.
- Price index of each brand from 2015 to 2017. This shows the average retail prices.
- Details of the promotions which retailers advertised on newspapers such as The Strait Times and Lian He Zao Bao, from 2017 to 2018, for the brands Company X owns as well as competing brands.
- Duration and date of the campaigns Company X held for each brand in 2017.
- Monthly sales volume for each brand from 2014 to 2017.
OUR WORK PLAN
