Methodology
We have conducted our Exploratory Data Analysis with the process outlined below:
- At the page level
- Growth of page likes by country + geographical map
- Data visualization of Facebook insights data by geography, date and gender
- At the post level
- Word cloud
- Topic cluster analysis - to verify how well the current categories match the content
- ANOVA test to test significance of mean likes on posts of the type links vs video
- At the video level
- Video duration
- Video views
Based on the first iteration EDA, we have concluded to focus our further analysis on video data and posts with a focus on video data.
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