Jarvis Methodology

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Background		Data		Methodology

Methodology We have conducted our Exploratory Data Analysis with the process outlined below: At the page level Growth of page likes by country + geographical map Data visualization of Facebook insights data by geography, date and gender At the post level Word cloud Topic cluster analysis - to verify how well the current categories match the content ANOVA test to test significance of mean likes on posts of the type links vs video At the video level Video duration Video views Based on the first iteration EDA, we have concluded to focus our further analysis on video data and posts with a focus on video data.