Difference between revisions of "JAR v.IS Project Proposal"
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| + | [[ANLY482_AY2016-17_Term_2|<font color="#b1260e" size=2 face="Century Gothic"><b>Click here to return to AY16/17 T2 Group List</b></font>]] | ||
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[[JAR v.IS Project Proposal| <font color="#b1260e" size=2 face="Century Gothic"><b>PROJECT PROPOSAL</b></font>]] | [[JAR v.IS Project Proposal| <font color="#b1260e" size=2 face="Century Gothic"><b>PROJECT PROPOSAL</b></font>]] | ||
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[[JAR v.IS Project Findings| <font color="#f1cf0e" size=2 face="Century Gothic"><b>PROJECT FINDINGS</b></font>]] | [[JAR v.IS Project Findings| <font color="#f1cf0e" size=2 face="Century Gothic"><b>PROJECT FINDINGS</b></font>]] | ||
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[[JAR v.IS Documentation| <font color="#f1cf0e" size=2 face="Century Gothic"><b>DOCUMENTATION</b></font>]] | [[JAR v.IS Documentation| <font color="#f1cf0e" size=2 face="Century Gothic"><b>DOCUMENTATION</b></font>]] | ||
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| + | | style="padding:0.2em; font-size:100%; background-color:#476a37; text-align:center; color:#F5F5F5" width="10%" | | ||
| + | [[JAR v.IS About us| <font color="#f1cf0e" size=2 face="Century Gothic"><b>ABOUT US</b></font>]] | ||
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! style="font-size:15px; text-align: center; border-top:solid #ffffff; border-bottom:solid #ffffff" width="20px"| | ! style="font-size:15px; text-align: center; border-top:solid #ffffff; border-bottom:solid #ffffff" width="20px"| | ||
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| − | |style="vertical-align:top;width:30%;" | <div style="background: #ffffff; padding: | + | |style="vertical-align:top;width:30%;" | <div style="background: #ffffff; padding: 5px; font-weight: bold; text-align:center; line-height: wrap_content; text-align: center;font-size:30px; font-family:Century Gothic"> <font color= #b1260e>Motivation</font></div><br/> |
<p>Currently, XYZ makes use of a unique ideation process for its content creation. However, we feel that this process can be improved with a data driven approach. By creating an actual documentation of what elements make up a good idea based on their historical data, XYZ will have a more structured ideation system that can be used to supplement their existing processes. This would increase the quality of ideas that are generated, that would translate to better articles and an improved bottom line for XYZ. | <p>Currently, XYZ makes use of a unique ideation process for its content creation. However, we feel that this process can be improved with a data driven approach. By creating an actual documentation of what elements make up a good idea based on their historical data, XYZ will have a more structured ideation system that can be used to supplement their existing processes. This would increase the quality of ideas that are generated, that would translate to better articles and an improved bottom line for XYZ. | ||
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| − | * Geographic | + | Since XYZ depends heavily on Facebook as their social media outlet for increasing their content viewership and ad revenue, our team decided to request for and analyze XYZ’s Facebook Insights data to achieve the following broad objectives: |
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| + | * Geographic visualization of likes by country + Gender breakdown | ||
| + | ** Key takeaway: Where are my likes originating from, what is the audience profile and which country can be the next destination | ||
* Analysis: What topics posted on Facebook perform the best? | * Analysis: What topics posted on Facebook perform the best? | ||
** Key takeaway: these are the topics to focus on for the time being | ** Key takeaway: these are the topics to focus on for the time being | ||
* Analysis: Organic reach vs Paid reach | * Analysis: Organic reach vs Paid reach | ||
| − | ** Key takeaway: topics to “pay more” | + | ** Key takeaway: topics to “pay more” To see how well XYZ is meeting their KPIs |
| + | * Analysis: Video posts performance | ||
| + | ** Key takeaway: Insights on how to leverage and improve on their best performing post type | ||
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Latest revision as of 11:45, 23 April 2017
Click here to return to AY16/17 T2 Group List
| Background | Data | Methodology |
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Motivation Currently, XYZ makes use of a unique ideation process for its content creation. However, we feel that this process can be improved with a data driven approach. By creating an actual documentation of what elements make up a good idea based on their historical data, XYZ will have a more structured ideation system that can be used to supplement their existing processes. This would increase the quality of ideas that are generated, that would translate to better articles and an improved bottom line for XYZ.
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