Analysis 1: Graduates made up the second majority of the survey respondents
Upon hovering on the selected bar chart:
| Key Findings
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- The graduates made up the second majority of the survey respondents with Masters being the highest, followed by Doctoral.
- Upon hovering on the highlight bar charts, we can see that for the Graduate study area, most of the Masters students are from Business at 56.65% followed by Information Systems at 21.03%.
- Upon hovering on the highlight bar charts, we can see that for the Graduate study area, most of the Doctoral are from Business and Economics at 30.43% followed by Information Systems at 23.91%.
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Analysis 2: Li Ka Shing is the more preferred library overall
Upon hovering on the selected bar chart:
| Key Findings
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- Li Ka Shing Library is the more preferred library over Kwa Geok Choo Library.
- The number of Graduate prefer over Kwa Geok Choo Library can be counted manually due to its extremely low number at 24.
- Graduates from Law has the highest number of records for preferring Kwa Geok Choo Library over Li Ka Shing Library. This could be due to convenience based on distance. Kwa Geok Choo Library is nearer to SMU School of Law.
- Graduates from Business has the highest number of records for preferring Li Ka Shing Library over Kwa Geok Choo Library. This could be due to convenience based on distance. Li Ka Shing Library is nearer to SMU School of Business.
- There is minimal difference in the overall satisfaction rate for Li Ka Shing Library and Kwa Geok Choo Library. This applies to Graduates from all study areas.
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Analysis 3: SMU Libraries resources and services are mostly utilised on a weekly basis
| Key Findings
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- Graduates use the SMU Libraries resources mostly on a weekly basis.
- Graduates visit the campus mostly on a daily basis.
- Graduates visit the SMU Libraries mostly on a daily to weekly basis.
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Analysis 4: The top 3 important services are – Help from library staff, wifi access and library staff provides accurate answer
Importance Overall
| Key Findings
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- By looking at which bar is more skewed towards the right, the perceived top 3 important services provided by SMU Libraries for the graduates are:
- Help from library Staff
- Wifi access
- Library staff provides accurate answer
- By looking at which bar is more skewed towards the left, the perceived last 3 important services provided by SMU Libraries for the graduates are:
- Computer availability
- Library workshop, class & tutorials
- Delivery of books at articles from library
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Performance Overall
| Key Findings
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- By looking at which bar is more skewed towards the right, the perceived top 3 performance services provided by SMU Libraries for the graduates are:
- Wifi access
- Self-service
- Library staff provides accurate answer
- By looking at which bar is more skewed towards the left, the perceived last 3 performance services provided by SMU Libraries for the graduates are:
- Quiet place in the library
- Finding a place in the library
- Computer availability
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Comparing top perceived important services with perceived performance
| Key Findings
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- All top 3 rated as importance services are perceived as “has met expectations” of the graduates.
- For help from library staff, there is only a slight discrepancy of 1.9% from 96.1% (importance) vs 94.2% (performance).
- For wifi access, there is only a slight discrepancy of 1.2% from 97.7% (importance) vs 96.5% (performance).
- For library staff providing accurate answers, there is only a slight discrepancy of 3% from 94.7% (importance) vs 91.7% (performance).
The figures are derived upon hovering over the selected bars. The calculation is done by summing up all the percentage for above neutral for importance and performance and then finding the difference between the 2 figures.
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Analysis 5: There is a linear relation between the overall satisfaction and likelihood to recommend the SMU Libraries’ services to another student
| Key Findings
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- There is a linear relation between the overall satisfaction and likelihood to recommend the SMU Libraries’ services to another student.
- The likelihood (high and above) for the undergraduate to recommend the SMU Libraries services to another student must score an overall satisfaction score (measured by colour darkness) of about 7-8.
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Analysis 6: The top 3 mentioned words are: Book (33 records), Student (31 records), Study (19 records)
Positive
| Key Findings
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- The top 3 mentioned words are:
- Book (33 records)
- Student (31 records)
- Study (19 records)
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Neutral
| Key Findings
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- The top 3 mentioned words are:
- Student (4 records)
- Service (3 records)
- Printer (2 records)
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Negative
| Key Findings
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- The top 3 mentioned words are:
- Law (1 record)
- Database (1 record)
- Course (1 record)
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Overall
| Key Findings
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- The top 3 mentioned words are:
- Student (31 records)
- Study (19 records)
- Seat (12 records)
- As compared to the results from undergraduates, we can see that there is a higher difference in results (positive, negative, neutral) for the graduates. Overall, the most mentioned words are student, study and seat, which appears mostly in the positive rating category. This shows that continuous improvement has to be made to these 3 words to maintain the high overall satisfaction from the graduates.
- For the neutral and negative rating category, there are too little records to justify a strategy plan for it. However, it should not be overlooked as well. The user should double check with the actual comments for higher accuracy.
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Recommendations
| Recommendations
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- Conduct another study with the graduates which are the 2nd key target market of SMU Libraries for future initiatives. The study method should be prepared for a high number of participants.
- If needed, prioritise more effort in maintaining the libraries’ physical facilities over online resources as there is a higher traffic for offline libraries’ visits.
- Distance may play a part to attract the graduates. So, if there are any future SMU Libraries initiatives event, it should be held at the centre of the campus. Ideally it can be held at school of accountancy.
- Most of the graduates patronise Li Ka Shing Library more than Kwa Geok Choo, therefore if there is any SMU Libraries’ event catered to them, it should be held at Li Ka Shing Library.
- All top 3 rated as importance services are perceived as “has met expectations” of the graduates. SMU Libraries should keep up the good work in these areas – Help from library staff, wifi access and library staff providing accurate answers.
- It seems like the graduates prioritise service delivery more. A recommendation could be providing them with library orientation so that the graduates can be less reliant of the library staffs in future.
- With the word cloud, conduct another survey more specified to the words mentioned to improve the future SMU Libraries satisfaction rate.
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