ISSS608 2016-17 T1 Assign3 Linda Teo Kwee Ang Findings
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FINDINGS
The main purpose of this assignment is to understand how people move and communicate in the park, as well as how patterns changes and evolve over time, and what can be understood about motivations for changing patterns. By examining the movement data, with special attention paid on the outliers, we are able to surface some visitors of interest, and could draw hypotheses on what could had happened, especially on the eventful day. Apparently some crimes had taken place on 8 Jun 2014 (Sun), including a case of vandalism. The analysis below would seek to shed some light on these crimes.
Communication data is critical to drawing inferences on the hypotheses. The movement data, while was sufficient enough to highlight suspicious movement, would not be able to draw links between visitors and groups. Hence, the communication data would come in to verify the links, and provide more insights to what could had happened.
Special Group of 8
Visualisation of the groups’ movements were done using Tableau. This group of 8 was noted to check-in from East entrance at Kiddie Land (point 99,77), then travelled in a group. Their movements around the park is consistent throughout the 3 days:
https://www.youtube.com/watch?v=iC19VwzPI1Q
- Check-in at East Entrance (Kiddie Land point 99,77) at around 8:45am
- Walked one round through Tundra Land, Wet Land and Coaster Alley, and reached Grinosaurus Stage at about 9:30am, then exited from Grinosaurus Stage at 11:30am and went back the same path, exiting the park at around 12:15pm.
- Check-in at East Entrance again at about 1:45pm, took the same path and reached Grinosaurus Stage at about 2:30pm. The group then exited at about 4:30pm, and walked back the same path, exiting the park at about 5:15pm.
- The above was consistent on both 6 Jun (Fri) and 7 Jun (Sat), but on 8 Jun (Sun), the group did not return after exiting at about 12:15pm.
- There were no check-ins into any of the attractions and rides.
There are a few hypotheses for this group of 8:
- Hypothesis 1: This group may be employees of the park who were specifically involved in 2 daily performances at Grinosaurus Stage, from 9:30am to 11:30am and 2:30pm to 4:30pm. However it was not stated whether employees of the park would need to use the app. It is also unlikely there is any need for them to use the app since its purpose is more for visitors.
- Hypothesis 2: This group is solely interested in watching the show at Grinosaurus Stage, hence they had only gone to Grinosaurus Stage for both morning and afternoon shows. However it is quite unlikely that this group would watch five consecutive shows. Furthermore they could have taken a shorter route to get to the Grinosaurus Stage from East Entrance. And given the speed with which they were travelling (around 30 metres per second based on the estimated 1.5km by 1.5km size of the park), they should be travelling by vehicle, which is unlikely to be available to a common visitor.
- Hypothesis 3: This group is related to the Amazing Scott Soccer Showcase Show, which was scheduled for 2 daily performances from 6 to 8 Jun 2014. This hypothesis is very likely, only that the location which the group went to was wrong. Scott Jones’s performance was stated to be at Creighton Pavilion, not Grinosaurus Stage. Otherwise, it would be very likely that this is the entourage for Scott Jones, possibly including his manager and security guards. If that’s the case, then either the venue for Scott Jones’s performance was stated wrongly in the publicity materials, or there were some glitches (may also be the possibility of intentional sabotage of the app system).
