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Team Sentinels



Team Members

Chng Soon Yeong, Kelvin [1]
Chan Pui Foong, Kevin [2]
Ong Shio Woon [3]
Tan Yi Zhuang [4]
Nyeow Siew Hui [5]
Sim Mong Cho, Jaryl [6]

Team Supervisor

Zheng Baihua [7]

Project Overview

Project Description

The objective for the project is to develop a Coupon Promotion System (CPS) that enables retail merchants to deliver coupons to consumers in an innovative and effective way. The scope of the project involves the brainstorming for viable business solutions for distribution of coupons and other promotion collaterals, designing and implementating of web-based coupon promotion system, and deploying of beta system online for our clients to host their promotions online in the form of electonics coupons. In addition, our prototype will simulate the coupon redemption process as proof-of-concept for Sight’d team during the BETA testing.

The planned project duration is scheduled for 15 weeks from 17 Aug 09 to 29 Nov 09. The development of the web-based system is based on opensource resources and hence the budget requirement for the development of the project is minimal.

Team Sentinels is developing a prototype for the Coupon Promotion System that will allow merchants to launch, manage and track coupon promotions through the use of social media. The project will revolve around a web portal, which exposes a web service that is consumed by a mobile application that merchants will use, for tracking purposes. Further development will include other forms of promotional marketing like membership programs and stamp cards, which are designed to boost customer loyalty.


The motivation for development of CPS began from an IS416 Technopreneurship project headed by a team consisting of Jaryl Sim, Nyeow Siew Hui, Luong Thanh Khanh and Hedren Sum under the supervision of Professor Desai Arcot Narasimhalu. As a continuation to the technopreneurship idea, our FYP team was formed to further develop the idea and to develop a prototype system.

Today, merchants rely heavily on coupon promotions to drive traffic to their physical stores. However, the resources required to launch promotions consumes too much resources (time, money and material for printing). Our proposed solution for this issue is to enable coupons to be launched on the internet, where marketers can reach out to a potentially larger crowd at a lower cost, making it less resource intensive to test and fine-tune their promotions.


The Coupon Promotion System will help merchants:

  • Launch and manage coupon promotions through a single portal
  • Enable merchants to handle redemption of coupons
  • Aid critical decision making for promotional acitivites with built-in analytical tools

The Coupon Promotion System will help consumers:

  • Keep updated with the latest promotions
  • View and manage their coupons


Stakeholder Name Designation Project Involvement

Paul, Ernest James
Vivienne M. Paul


  • Work with team to produce requirements/vision/business case/research case/etc. and expectation of the changes to these information
  • Provide knowledge or direct students to sources of knowledge necessary for the project.
Clients (Merchant) Treehouse,

Asian Kitchen,

Café / Restaurants
  • Provide team with promotional information to be hosted in CPS
  • Provide feedback for improvement of CPS
  • Participate close BETA testing




End Users
  • Advice, direct and supervise the project team.
  • Guide the project team along the course objective
Supervisors Zheng Baihua SIS Lecturer, SMU

Office: SIS Lvl 4 Room 04-39
Voice: (65) 6828-0915
email: bhzheng(at)smu.edu.sg

  • Provide feedback for improvement of CPS
  • Participate close BETA testing

Project Plan

Gantt Chart

Version Date Description File
V1.0 14 May 2009 Initial Draft document

Weekly Progress Summary

:: Under Construction ::
Stay tune!