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IS480 Team wiki: 2015T2 Team Hei UT4 MOM

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Test Plan

Objectives

  • Conduct test to know if they employees read newsletter sent out to them monthly

Campaign Type

  • AB Variant Content Test
  • Variant A: Brief description of article
  • Variant B: Detailed description of article
  • No. of recipients: 1961

Hypothesis
Variant B will have more open

Results

  • Emails are not being sent out due to the high security at the government level
  • Have to ensure sender email is in the whitelist