IS480 Team wiki: 2015T2 Team Hei UT4 MOM
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Test Plan
Objectives
- Conduct test to know if they employees read newsletter sent out to them monthly
Campaign Type
- AB Variant Content Test
- Variant A: Brief description of article
- Variant B: Detailed description of article
- No. of recipients: 1961
Hypothesis
Variant B will have more open
Results
- Emails are not being sent out due to the high security at the government level
- Have to ensure sender email is in the whitelist