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IS480 Team wiki: 2013T2 DR.Jean Labs UT1 Results

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HOME

 

USER TEST 1

 

USER TEST 2

 

USER TEST 3

 

USER TEST 4

 

USER TEST 5

 


{ Overview } { Results } { Photos } { Before and After } { Documentation }


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User Test 1: Changes to be Made

Changes to be made Status
Separate User and Advertiser login pages Completed
Image Preview upon upload Completed
At squib creation include recommendations for squib to be uploaded (i.e. optimal size/font/format/etc) Completed
Confirmation after creating squib Completed
Immediate submission upon creating squib Completed
Order Summary Page Completed
Split Inactive category to Drafts and Pending Completed
Charge Account to change to Buy Impressions to make it more intuitive Completed
On site editing to notify admin of advertiser account changes needed Completed
Time period view of Squib Statistics Completed
Advertiser Contact Us to change to web form instead of email Completed

User Test 1: Consolidated Results

General Tester Profile

Our 5 testers were potential users of SQKII's advertising platforms. They, in some way, are looking at advertising their products on mobile advertising platforms and have some interest in joining SQKII as an advertiser.

Advertiser Demographic

Name Age Gender Industry Location of Test Duration Facilitator
Leong Miew Cheng 37 Female Apparel Retail (Blogshop) Agurz's House 35 min Agurz
Cindy Wang 23 Female Singtel SIS UPL 40 min Nicholas
Wong Mei Leng 52 Female Stationery B2B Denise's Home 50 min Denise
Derrick Lin 33 Male Packing Services Jalan Kechot 60 min Nicholas
Loh Tsu Pheng 60 Male Optical Retail Rafael's Home 55 min Rafael



Quantitative Responses

These are the consolidated findings from our User Test with our advertisers:


Pre-Test

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Task Instructions - How easy was it to use this function?

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Post-Test

DrJean UT1 Post1.png

Sentiment about various features of the Sqkii Platform DrJean UT1 Post2.png


For the individual breakdown, do download our detailed results below.

Qualitative Feedback

UI

  • Users took awhile to locate certain functions like buying impressions
  • Users wanted a preview of the file uploaded
  • Users wanted separate advertiser and user login pages
  • Users wanted more on the spot validation
  • Users wanted clearer representation of cash to impression conversion
  • Users wanted more guidance in first time usage of the app
  • Users wanted an order summary page
  • Users wanted clearer demarcation between squib type filters
  • Users preferred to send in queries on site rather than via email
  • Users wanted more intuitive terminology
  • Users wanted recommendations for upload of squibs



Function

  • Users preferred the option of setting by either budget or impressions instead of being limited to 1
  • Users wanted the option of submitting or approval immediately
  • Users wanted more analytics/statistics
  • Users wanted to be able to compare statistics over a time period and across squibs



Others

Ideas on other possible ways to attract customer attention

  • Banners, Bus, Transport
  • Social Media
  • Targeted ad based on interest/psychographies
  • Discounts, Lucky Draw, Freebies
  • Make sure value is returned to the advertiser (via vouchers, coupons, direct purchase, etc)



Detailed Results

Download our detailed results here!

User Test 1: what does it all mean?

  • It is good to know that advertisers are validating our concept, that they think earning money while viewing ads is a good way to attract customers and they would use such a platform
  • It is great to know that our advertisers feel our app is good enough that they are already requesting and thinking of additional analytics and statistics that they want
  • We realise that our initial tutorials are not comprehensive enough for our advertisers, particularly those who are slightly less familiar with computers and have planned to beef it up
  • We have also planned for adjustments to our advertiser to UI to make it more intuitive for first time users.