1415T1g1 Silicon Vallley/Participant Information/Teams/Team2
Revision as of 05:00, 16 October 2014 by Yihao.tan.2012 (talk | contribs)
Yi Hao and Jovin
Yi Hao and Jovin
Yi Hao and Jovin
Yi Hao and Jovin
Yi Hao and Jovin
Companies We're Contacting
PaypalSerena
Contact Us
If you have any "lobang" or information that would help us in contacting and negotiating with the companies, please contact us:
| Name | Mobile | |
|---|---|---|
| Yi Hao | 96373883 | yihao.tan.2012@sis.smu.edu.sg |
| Jovin | 81271890 | jovin.hoon.2012@sis.smu.edu.sg |
About Paypal
Write something here
Our Approach
How did we contact the company
Progress Updates
| Date | Action |
|---|---|
| 26th August 2014 | Some update. |
About Serena
Helping organisations orchestrate their application delivery, IT and business process
Our Approach
How did we contact the company
Progress Updates
| Date | Action |
|---|---|
| 12th December 2014 | 2pm-4pm |
Background
- Founded in 1980 in San Mateo, California, USA by Doug Troxel
- Acquired by private equity firm HGCC in 2014 for about US$450million
- 29 offices in 14 countries
- Global headquarter, Europe headquarter and Asia Pacific headquarter situated in USA, United Kingdom and Singapore respectively
- Number of employees is 700+
Aim
- Enable the customers to develop and release better software
- Improve the efficiency and quality of the customers’ IT operations
- Increase the customers’ profits
Business Model
- Generate revenues through software licenses, maintenance contracts and professional services
- Software products embedded in customers’ IT operations
- Renewable annual maintenance contract
Business Strategy
- Cross-sell and increase penetration into large existing customer base
- Maintain and strengthen technological positon of the products
- Products suit the needs of the different types of industries
Business Event
- Product seminar to introduce new product features
- Training session to help customers be more familiar with the products
Culture
- Dedicated and helpful colleagues
- Flexible work schedules
- Healthcare Coverage
Product
- Serena Business Manager (Software to create the application release, schedule and the approval process)
- Work in conjunction with Serena Release Manager
- Create the application release, schedule and the approval process
- Provide an overview of all the application release schedule of a company
- Serena Release Manager (Software to facilitate the deployment of application into the various type of environment i.e Production and Development environment)
- Design the deployment process using plugin and arrow
- Deployment templates can be reused for similar application release process
- Deploy the latest application to the designated environment within seconds by pressing the start button
- Serena Dimension CM (Software to facilitate Android/iOS and Web development)
- Support Web and Android/ IOS development.
- Integrate different IDE such as Netbeans, Eclipse and XCode etc
- Monitor bugs and the % of successful commits for individual developers
- Compare the changes for different versions
- Comment features to improve the Web or Android/iOS application
- Display critical path for the Web and Android/IOS development
Application Life Cycle Management
Customer
SWOT Analysis
- Strength
- Comprehensive knowledge base, WebEx and 24/7 phone customer support
- High switching cost for industries
- Established track record of operational excellence
- Weakness
- Poor marketing
- Inefficient allocation of resources
- Insufficient time for the users to explore the features prior to the next update
- Opportunity
- Untapped industries in the world, including Singapore
- Increased reliance on IT operations for all industries
- Threat
- Fierce competition from companies such as IBM and Microsoft
- Revenues depend greatly on sales and marketing strategy
