1415T1g1 Silicon Vallley/Participant Information/Teams/Team2

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Home Course Info Trip Itinerary Cast & Roles Project Teams Organization Reflection




Yi Hao and Jovin

  • Yi Hao and Jovin

  • Yi Hao and Jovin

  • Yi Hao and Jovin

  • Yi Hao and Jovin

Companies We're Contacting
PaypalSerena
Contact Us

If you have any "lobang" or information that would help us in contacting and negotiating with the companies, please contact us:

Name Mobile Email
Yi Hao 96373883 yihao.tan.2012@sis.smu.edu.sg
Jovin 81271890 jovin.hoon.2012@sis.smu.edu.sg

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About Paypal
Paypal is a money transfer service launched in 1999 by a company called Confinity. This service allows payments and money transfers to be made through the Internet. Its online money transfers serve as electronic alternatives to paying with traditional paper methods, such as cheques and money orders. Notable figures who contributed to Paypal's success are Elon Musk (CEO of Space X and Tesla motors) and Reid Hoffman (LinkedIn founder). They are also coined as part of the "PayPal Mafia", which is a term to indicate a group of former PayPal employees and founders who have since founded and developed additional technology companies. The founders of Youtube are early Paypal employees too. In 2002, Paypal has been acquired by EBay for US$1.5 billion. As of 2014, PayPal operates in 203 markets and has 148 million active, registered accounts.
Our Approach

Apparently, Yihao's brother knows an employee working in Paypal, hence he organised this trip for us.

Progress Updates
Date Action
8 December 2014 11am-1pm

First Commercial implementation of Captcha by Paypal
Implementation of Captcha is a major mile stone for Paypal in order to stop a series of scams which exploited the company's payment system. Captcha uses the "Gausebeck-Levchin" test, which requires new account creators to type in a word found in a small image file while creating an account. A script or a bot can't read this word; only a human can.Therefore, this prevents criminals from using computer programs to open multiple fraudulent accounts with stolen credit card numbers.

Acquisitions by Paypal

Fraud Sciences Ltd
Israel and Palo Alto based Fraud Sciences was acquired in 2008 for 169 million. This company offers automated anti-fraud systems including SpotLight VFX and SpotLight T2T, merchant solutions the provide transaction verification with fraud prevention. This is an attempt for Paypal to further enhanced security against fraud.

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Bill Me Later
Bill Me Later was acquired by paypal for US$820 million in 2008. It is an application which allows people to pay their bills on credit and a convenient and secure way to pay on the web or over the phone. At checkout, no credit cards are needed, just simply provide your birthday and the last four digits of your social security number (only in US), accept the terms and your purchase is complete.There are no codes to find or account numbers to remember. This acquisition is for Paypal to leverage on their own strengths, convenient and easy to pay as well as to extend their credit offerings. This year July, Bill Me Later was rebranded as Paypal credit.

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Paypal Future

Online to physical stores
Paypal solutions across multiple devices and technologies can be used in stores. Customers at physical stores can check out using Paypal. http://www.pbjs.com/shoppingshowcase

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About Serena
Helping organisations orchestrate their application delivery, IT and business process
Our Approach

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Managed to contact Ali Kheirolomoom - Senior Vice President, Products. He is very passionate and warm. He will host us during our SV trip. We are the first group of Singaporean students to visit Serena. He hosted similar event for students from UCLA.

Progress Updates
Date Action
12th December 2014 2pm-4pm
Background
  • Founded in 1980 in San Mateo, California, USA by Doug Troxel
  • Acquired by private equity firm HGCC in 2014 for about US$450million
  • 29 offices in 14 countries
  • Global headquarter, Europe headquarter and Asia Pacific headquarter situated in USA, United Kingdom and Singapore respectively
  • Number of employees is 700+


Aim
  • Enable the customers to develop and release better software
  • Improve the efficiency and quality of the customers’ IT operations
  • Increase the customers’ profits


Business Model
  • Generate revenues through software licenses, maintenance contracts and professional services
  • Software products embedded in customers’ IT operations
  • Renewable annual maintenance contract


Business Strategy
  • Cross-sell and increase penetration into large existing customer base
  • Maintain and strengthen technological positon of the products
  • Products suit the needs of the different types of industries


Business Event
  • Product seminar to introduce new product features
  • Training session to help customers be more familiar with the products


Culture
  • Dedicated and helpful colleagues
  • Flexible work schedules
  • Healthcare Coverage


Product
  • Serena Business Manager (Software to create the application release, schedule and the approval process)
  1. Work in conjunction with Serena Release Manager
  2. Create the application release, schedule and the approval process
  3. Provide an overview of all the application release schedule of a company

Serena Release Manager.png


  • Serena Release Manager (Software to facilitate the deployment of application into the various type of environment i.e Production and Development environment)
  1. Design the deployment process using plugin and arrow
  2. Deployment templates can be reused for similar application release process
  3. Deploy the latest application to the designated environment within seconds by pressing the start button

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  • Serena Dimension CM (Software to facilitate Android/iOS and Web development)
  1. Support Web and Android/ IOS development.
  2. Integrate different IDE such as Netbeans, Eclipse and XCode etc
  3. Monitor bugs and the % of successful commits for individual developers
  4. Compare the changes for different versions
  5. Comment features to improve the Web or Android/iOS application
  6. Display critical path for the Web and Android/IOS development

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Application Life Cycle Management

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Customer
  • 2500 Active Enterprise Customers
  • 350 from the Fortune 1000 and Global 500

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SWOT Analysis
  • Strength
  1. Comprehensive knowledge base, WebEx and 24/7 phone customer support
  2. High switching cost for industries
  3. Established track record of operational excellence


  • Weakness
  1. Poor marketing
  2. Inefficient allocation of resources
  3. Insufficient time for the users to explore the features prior to the next update


  • Opportunity
  1. Untapped industries in the world, including Singapore
  2. Increased reliance on IT operations for all industries


  • Threat
  1. Fierce competition from companies such as IBM and Microsoft
  2. Revenues depend greatly on sales and marketing strategy


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