1415T1g1 Silicon Vallley/Participant Information/Teams/Team2

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Yi Hao and Jovin
Companies We're Contacting
PaypalSerena
Contact Us

If you have any "lobang" or information that would help us in contacting and negotiating with the companies, please contact us:

Name Mobile Email
Yi Hao 96373883 yihao.tan.2012@sis.smu.edu.sg
Jovin 81271890 jovin.hoon.2012@sis.smu.edu.sg

Company paypal.png

About Paypal
Write something here
Our Approach

How did we contact the company

Progress Updates
Date Action
26th August 2014 Some update.

Serena.png

About Serena
Helping organisations orchestrate their application delivery, IT and business process
Our Approach

How did we contact the company

Progress Updates
Date Action
12th December 2014 2pm-4pm
Background
  • Founded in 1980 in San Mateo, California, USA by Doug Troxel
  • Acquired by private equity firm HGCC in 2014 for about US$450million
  • 29 offices in 14 countries
  • Global headquarter, Europe headquarter and Asia Pacific headquarter situated in USA, United Kingdom and Singapore respectively
  • Number of employees is 700+


Aim
  • Enable the customers to develop and release better software
  • Improve the efficiency and quality of the customers’ IT operations
  • Increase the customers’ profits


Business Model
  • Generate revenues through software licenses, maintenance contracts and professional services
  • Software products embedded in customers’ IT operations
  • Renewable annual maintenance contract


Business Strategy
  • Cross-sell and increase penetration into large existing customer base
  • Maintain and strengthen technological positon of the products
  • Products suit the needs of the different types of industries


Business Event
  • Product seminar to introduce new product features
  • Training session to help customers be more familiar with the products


Culture
  • Dedicated and helpful colleagues
  • Flexible work schedules
  • Healthcare Coverage


Product
  • Serena Release Manager (Software to create the application release, schedule and the approval process)
  1. Work in conjunction with Serena Deployment Automation
  2. Create the application release, schedule and the approval process
  3. Provide an overview of all the application release schedule of a company

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