IS427:AY1314T1 Europe (G1) - Organizations: Munich: Veact

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The Company

• Munich based start-up, founded in 2010
• Develops and markets products for web-based automation of marketing processes in the automobile sales sector
• Optimizes the marketing activities of car dealers and car dealer groups through automated analysis and recommendations for marketing planning

Products/Services

• Campaign manager: Automates the complete campaign management from selection through to your follow-telephony
• 360 degree consulting: Supports planning new campaigns, and all other topics related to the topic of CRM.
• Survey
• CRM Marketplace: To make the right decisions in relation to meet promotional materials and partner companies such as advertising agencies, letter shops or call centers
• Marketing Commang (ASMC): Makes control easy marketing success; sales campaign, response rate andcross-selling

SWOT Analysis

Strength:

• No installation required: cloud
• Intuitive usability, high performance and bottom-line impact
• Highly experienced team
• Renowned customers: BMW AG
• All aspects of trade marketing

Weakness:

• Only cater to the German automotive market currently
• CRM software in German only – language barrier, software needs to be in English if wish to go global

Opportunities:

• Enhance: multiple languages, prevalence of digital marketing tools
• Expand: Increase market outreach

Threats:

• Competitors worldwide

Industry Analysis

• 2012 CRM software market was about $11 billion – Gartner, 2013
• CRM software market grew about 12% (between 2011 and) 2012 – IDC, 2013

Competitor Analysis: Singapore

Presentation Slides

You can download our Stereograph Company Presentation Slides here.

References

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