IS427:AY1314T1 Europe (G1) - Organizations: Munich: Veact

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The Company

• Munich based start-up, founded in 2010
• Develops and markets products for web-based automation of marketing processes in the automobile sales sector
• Optimizes the marketing activities of car dealers and car dealer groups through automated analysis and recommendations for marketing planning

Products/Services

• Campaign manager: Automates the complete campaign management from selection through to your follow-telephony
• 360 degree consulting: Supports planning new campaigns, and all other topics related to the topic of CRM.
• Survey
• CRM Marketplace: To make the right decisions in relation to meet promotional materials and partner companies such as advertising agencies, letter shops or call centers
• Marketing Commang (ASMC): Makes control easy marketing success; sales campaign, response rate andcross-selling

SWOT Analysis

Strength:

• No installation required: cloud
• Intuitive usability, high performance and bottom-line impact
• Highly experienced team
• Renowned customers: BMW AG
• All aspects of trade marketing

Weakness:

• Only cater to the German automotive market currently
• CRM software in German only – language barrier, software needs to be in English if wish to go global

Opportunities:

• Enhance: multiple languages, prevalence of digital marketing tools
• Expand: Increase market outreach

Threats:

• Competitors worldwide

Industry Analysis

• 2012 CRM software market was about $11 billion – Gartner, 2013
• CRM software market grew about 12% (between 2011 and) 2012 – IDC, 2013

Competitor Analysis: Singapore

Presentation Slides

You can download our Veart Company Presentation Slides here.

References

1. asiaecon (2013). The Evolution Of Car Markets In Asia, asiaecon. [Online] Available from: http://www.asiaecon.org/special_articles/read_sp/12807 [Retrieved on 24102013].
2. chinabusinessreview (2009). Supply Chain Actions to Improve China Sourcing, chinabusinessreview. [Online] Available from: http://www.chinabusinessreview.com/supply-chain-actions-to-improve-china-sourcing/ [Retrieved on 24102013].
3. gartner (2013). Gartner Says Worldwide Customer Relationship Management Software Market Grew 12.5 Percent in 2012, gartner. [Online] Available from: http://www.gartner.com/newsroom/id/2459015 [Retrieved on 24102013].
4. Ismail, S. (2013). Demand for used cars set to rise after changes to COE, cna. [Online] Available from: http://www.channelnewsasia.com/news/singapore/demand-for-used-cars-set/808626.html [Retrieved on 24102013].
5. Ganster, S. H. (2009). Supply Chain Actions to Improve China Sourcing, chinabusinessreview. [Online] Available from: http://www.chinabusinessreview.com/supply-chain-actions-to-improve-china-sourcing/ [Retrieved on 24102013].
6. highjump (2013). China Continues to Demand Supply Chain Management Technology, highjump. [Online] Available from: http://www.highjump.com/blog/geeks-at-heart/china-continues-to-demand-supply-chain-management-technology [Retrieved on 24102013].
7. kingdee (2013). Kingdee | Business Management Software Solutions, Applications and Services, kingdee. [Online] Available from: http://en.kingdee.com/ [Retrieved on 24102013].
8. neusoft (2013). Neusoft - Homepage, neusoft. [Online] Available from: http://www.neusoft.com/ [Retrieved on 24102013].
9. Schaeffer, C. (2013). The CRM Software Market For 2013 and Beyond, crmsearch. [Online] Available from: http://www.crmsearch.com/crm-market.php [Retrieved on 24102013].
10. softwareag (2013). Profile, softwareag. [Online] Available from: http://www.softwareag.com/sg/company/local/default.asp [Retrieved on 24102013].
11. websynergies (2013). Web Synergies - Ecommerce Singapore | Microsoft SharePoint | MS CRM | MS BI | Mobile Apps | Asia Pacific, India, UK, USA and Dubai, websynergies. [Online] Available from: http://www.websynergies.biz/[Retrieved on 24102013].
12. yahoo (2013). Research and Markets: Customer Relationship Management (CRM) Software Market in China 2012-2016, yahoo. [Online] Available from: http://finance.yahoo.com/news/research-markets-customer-relationship-management-132900106.html [Retrieved on 24102013].