Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Munich: Veact"
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| − | ==<font face="American Typewriter" size=5 color="# | + | ==<font face="American Typewriter" size=5 color="#CC0000">The Company</font>== |
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*Munich based start-up, founded in 2010 | *Munich based start-up, founded in 2010 | ||
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*Campaign manager: Automates the complete campaign management from selection through to your follow-telephony | *Campaign manager: Automates the complete campaign management from selection through to your follow-telephony | ||
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| − | ==<font face="American Typewriter" size=5 color="# | + | ==<font face="American Typewriter" size=5 color="#CC0000">SWOT Analysis</font>== |
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Strength: | Strength: | ||
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*2012 CRM software market was about $11 billion – Gartner, 2013 | *2012 CRM software market was about $11 billion – Gartner, 2013 | ||
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| − | ==<font face="American Typewriter" size=5 color="# | + | ==<font face="American Typewriter" size=5 color="#CC0000">Competitor Analysis: Singapore</font>== |
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<font face= "Britannic Bold" size=4 color="#2f2929">You can download our Veart Company Presentation Slides [[Media:VeactCompanyPresentation.pdf |'''here''']].</font> | <font face= "Britannic Bold" size=4 color="#2f2929">You can download our Veart Company Presentation Slides [[Media:VeactCompanyPresentation.pdf |'''here''']].</font> | ||
| − | ==<font face="American Typewriter" size=5 color="# | + | ==<font face="American Typewriter" size=5 color="#CC0000">References</font>== |
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#Africa, C. (2013). Designing a liveable Singapore with GIS , tandfonline. [Online] Available from: http://www.futuregov.asia/articles/2013/sep/06/designing-liveable-singapore-gis/ [Retrieved on 24102013]. | #Africa, C. (2013). Designing a liveable Singapore with GIS , tandfonline. [Online] Available from: http://www.futuregov.asia/articles/2013/sep/06/designing-liveable-singapore-gis/ [Retrieved on 24102013]. | ||
Revision as of 02:36, 25 October 2013
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Contents
The Company
- Munich based start-up, founded in 2010
- Develops and markets products for web-based automation of marketing processes in the automobile sales sector
- Optimizes the marketing activities of car dealers and car dealer groups through automated analysis and recommendations for marketing planning
Products/Services
- Campaign manager: Automates the complete campaign management from selection through to your follow-telephony
- 360 degree consulting: Supports planning new campaigns, and all other topics related to the topic of CRM.
- Survey
- CRM Marketplace: To make the right decisions in relation to meet promotional materials and partner companies such as advertising agencies, letter shops or call centers
- Marketing Commang (ASMC): Makes control easy marketing success; sales campaign, response rate andcross-selling
SWOT Analysis
Strength:
- No installation required: cloud
- Intuitive usability, high performance and bottom-line impact
- Highly experienced team
- Renowned customers: BMW AG
- All aspects of trade marketing
Weakness:
- Only cater to the German automotive market currently
- CRM software in German only – language barrier, software needs to be in English if wish to go global
Opportunities:
- Enhance: multiple languages, prevalence of digital marketing tools
- Expand: Increase market outreach
Threats:
- Competitors worldwide
Industry Analysis
- 2012 CRM software market was about $11 billion – Gartner, 2013
- CRM software market grew about 12% (between 2011 and) 2012 – IDC, 2013
Competitor Analysis: Singapore
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Presentation Slides
You can download our Veart Company Presentation Slides here.
References
- Africa, C. (2013). Designing a liveable Singapore with GIS , tandfonline. [Online] Available from: http://www.futuregov.asia/articles/2013/sep/06/designing-liveable-singapore-gis/ [Retrieved on 24102013].
- cgvisual (2013). CGV Headlines: The Magic of 3D Design Visualization. [Online] Available from: http://www.cgvisual.com/headlines/DV1/CGVheadlines_DV1_p6.htm [Retrieved on 24102013].
- computerworldhongkongstaff (2013). [Online] Available from: http://www.computerworld.com.sg/print-article/42185/ [Retrieved on 24102013].
- Hanzel, M. (2007). Information Technology as a Tool for Public Participation in Urban Planning: a Review of Experiments and Potentials, Design Studies, 28, pp. 289-307.
- hktdc (2013). [Online] Available from: http://economists-pick-research.hktdc.com/business-news/article/International-Market-News/Smart-moves-for-phones-and-3D-comes-of-age-Hong-Kong-Electronics-Fair-Spring-2013/imn/en/1/1X000000/1X09SZ4Z.htm#sthash.D9YhCY8p.dpuf [Retrieved on 24102013].
- momographics (2013). 3D Architecture Rendering Singapore Momo Graphics Pte Ltd, momographics. [Online] Available from: Momo Graphics - http://www.momographics.net/ [Retrieved on 24102013].
- ocularproduction (2013). Ocular Production Pte Ltd, ocularproduction. [Online] Available from: http://www.ocularproduction.com.sg/ [Retrieved on 24102013].
- Soh, P. (2013). Start-ups on the rise in Hong Kong: InvestHK, scmp. [Online] Available from: http://www.scmp.com/business/money/markets-investing/article/1151277/start-ups-rise-hong-kong-investhk [Retrieved on 24102013].
- Tao, W (2013). Interdisciplinary urban GIS for smart cities: advancements and opportunities, Geo-spatial Information Science, 16(1), pp.25-34.
- ubs (2013). Real estate - All you need to know, ubs. [Online] Available from: http://www.ubs.com/global/en/asset_management/gre/_jcr_content/rightpar/teaser_3/linklist/link.1701359913.file/bGluay9wYXRoPS9jb250ZW50L2RhbS91YnMvZ2xvYmFsL2Fzc2V0X21hbmFnZW1lbnQvZ3JlL3VzLzIyNzQ2YS1wZmkyMDEzLXJlYWxlc3RhdGUucGRm/22746a-pfi2013-realestate.pdf [Retrieved on 24102013].
