Difference between revisions of "1516T2g1 South Korea/Project Teams/Team 1/Companies"

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[[File:Logo rainist-blue.png|thumbnail|Rainist Co Logo]]
 
=== Business Model ===
 
=== Business Model ===
  

Revision as of 23:13, 1 May 2016

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Home

Course Info

Trip Itinerary

Cast & Roles

Project Teams

Organization

Reflection

Team 1 Team 2

Team 3

Team 4

Team 5

Team 6

Team 7

Team 8

Team 9

Team 10

Team 11


About Us Our Companies
Team 1.jpg

We researched and visited two companies 1) Rainist Co 2) Finotek

Rainist Co

Rainist Co Logo

Business Model

Areas of focus: Banksalad web service recommends credit cards, which provide benefits that are most suitable to the customer, based on the consumption pattern the person entered. The mobile App service automatically analyzes the SMS of credit card transactions and recommends a suitable card based on the analysis. It also gives guidance on the card benefits. In addition, it analyzes and gives advice on individual’s consumption habit. 

Reason for starting the company: They developed banksalad service in order to address the information asymmetry between financial companies and clients using data and technology. By standardizing information on all the benefits of credit cards, users can be recommended the most suitable credit cards and receive direct benefits. 

Expansion plan: They intend to expand their recommendation service to savings and installment savings.

Source of revenue: They receive revenue from listing credit card companies / banks as partners on their site, and getting commission from referring customers (by using parameter '?ref=bankSaladReferencenNmber').

Learning Points

Finotek

Business Model

Areas of focus: Cloud-based mortgage processing mobile application.

Philosophy: Sincerity and trust. “growing with employees and ultimately customers”

Strategy: Serving local banks.

Expansion plans:

  • Took part in German Fintech consortium
  • Aim to list in NASDAQ, Aim
  • Tailored programs to collaborate with banks
  • Sell API to foreign companies, regulatory issues will be settled by the foreign companies

Solution:

Finotek-overview.jpg

Result:

  • 78% reduce in fees
  • 2-3 days process reduced to 30 minutes

Learning Points

  • Kim Woo-Su, CEO of Finotek shared with us three core factors in building a great business:
  1. Have foresight; read more books, think and analyze with a logical mind
  2. Passion in people and building people; unite individuals through same dream and goal
  3. Endurance; “the future will come at a time which we least expect”, so one must be prepared. They did not give up amidst the tough environment and risks for 8 years
  • A great business should be founded upon sincerity and trust in every decision or transaction.
  • Focus on the employees, the customers will naturally be taken care of.
  • Be ambitious – Finotek’s passion drives strong ambition which they aim to IPO in NASDAQ and Aim in the near future.