Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Munich: Veact"

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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Participants | <font color="#ffffff" size=3><b>Participants</b></font>]]  
 
! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Participants | <font color="#ffffff" size=3><b>Participants</b></font>]]  
 
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Cities | <font color="#ffffff" size=3><b>Cities</b></font>]]  
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! style="background-color:#696969; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Organizations | <font color="#ffffff" size=3><b>Organizations</b></font>]]
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! style="background-color:#696969; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Organizations | <font color="#ffffff" size=3><b>Startups</b></font>]]
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Learnings | <font color="#ffffff" size=3><b>Learnings</b></font>]]
 
 
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==<font face="American Typewriter" size=5 color="#CC0000">The Company</font>==
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== The Company ==
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*Munich based start-up, founded in 2010
 
*Munich based start-up, founded in 2010
 
*Develops and markets products for web-based automation of marketing processes in the automobile sales sector
 
*Develops and markets products for web-based automation of marketing processes in the automobile sales sector
 
*Optimizes the marketing activities of car dealers and car dealer groups through automated analysis and recommendations for marketing planning
 
*Optimizes the marketing activities of car dealers and car dealer groups through automated analysis and recommendations for marketing planning
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==<font face="American Typewriter" size=5 color="#CC0000">Products/Services</font>==
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== Products/Services ==
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*Campaign manager: Automates the complete campaign management from selection through to your follow-telephony
 
*Campaign manager: Automates the complete campaign management from selection through to your follow-telephony
 
*360 degree consulting: Supports planning new campaigns, and all other topics related to the topic of CRM.
 
*360 degree consulting: Supports planning new campaigns, and all other topics related to the topic of CRM.
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*CRM Marketplace: To make the right decisions in relation to meet promotional materials and partner companies such as advertising agencies, letter shops or call centers
 
*CRM Marketplace: To make the right decisions in relation to meet promotional materials and partner companies such as advertising agencies, letter shops or call centers
 
*Marketing Commang (ASMC): Makes control easy marketing success; sales campaign, response rate andcross-selling
 
*Marketing Commang (ASMC): Makes control easy marketing success; sales campaign, response rate andcross-selling
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==<font face="American Typewriter" size=5 color="#CC0000">SWOT Analysis</font>==
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== SWOT Analysis ==
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Strength:
 
Strength:
 
*No installation required: cloud
 
*No installation required: cloud
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Threats:
 
Threats:
 
*Competitors worldwide
 
*Competitors worldwide
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==<font face="American Typewriter" size=5 color="#CC0000">Industry Analysis</font>==
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== Industry Analysis ==
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*2012 CRM software market was about $11 billion – Gartner, 2013
 
*2012 CRM software market was about $11 billion – Gartner, 2013
 
*CRM software market grew about 12% (between 2011 and) 2012 – IDC, 2013
 
*CRM software market grew about 12% (between 2011 and) 2012 – IDC, 2013
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==<font face="American Typewriter" size=5 color="#CC0000">Competitor Analysis: Singapore</font>==
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== Competitor Analysis: Singapore ==
 
[[Image:Veart_Competitor_Analysis_(China).png | 500px]]
 
[[Image:Veart_Competitor_Analysis_(China).png | 500px]]
 
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==<font face="American Typewriter" size=5 color="#CC0000">Presentation Slides</font>==
 
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<font face= "Britannic Bold" size=4 color="#2f2929">You can download our Veart Company Presentation Slides [[Media:VeactCompanyPresentation.pdf |'''here''']].</font>
 
  
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==<font face="American Typewriter" size=5 color="#CC0000">References</font>==
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== Presentation Slides ==
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You can download our Veart Company Presentation Slides [[Media:VeactCompanyPresentation.pdf |'''here''']].
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== References ==
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#asiaecon (2013). The Evolution Of Car Markets In Asia, asiaecon. [Online] Available from: http://www.asiaecon.org/special_articles/read_sp/12807 [Retrieved on 24102013].  
 
#asiaecon (2013). The Evolution Of Car Markets In Asia, asiaecon. [Online] Available from: http://www.asiaecon.org/special_articles/read_sp/12807 [Retrieved on 24102013].  
 
#chinabusinessreview (2009). Supply Chain Actions to Improve China Sourcing, chinabusinessreview. [Online] Available from: http://www.chinabusinessreview.com/supply-chain-actions-to-improve-china-sourcing/ [Retrieved on 24102013].
 
#chinabusinessreview (2009). Supply Chain Actions to Improve China Sourcing, chinabusinessreview. [Online] Available from: http://www.chinabusinessreview.com/supply-chain-actions-to-improve-china-sourcing/ [Retrieved on 24102013].

Latest revision as of 22:56, 31 October 2013

Home Course Information Participants Cities Startups


The Company

  • Munich based start-up, founded in 2010
  • Develops and markets products for web-based automation of marketing processes in the automobile sales sector
  • Optimizes the marketing activities of car dealers and car dealer groups through automated analysis and recommendations for marketing planning


Products/Services

  • Campaign manager: Automates the complete campaign management from selection through to your follow-telephony
  • 360 degree consulting: Supports planning new campaigns, and all other topics related to the topic of CRM.
  • Survey
  • CRM Marketplace: To make the right decisions in relation to meet promotional materials and partner companies such as advertising agencies, letter shops or call centers
  • Marketing Commang (ASMC): Makes control easy marketing success; sales campaign, response rate andcross-selling


SWOT Analysis

Strength:

  • No installation required: cloud
  • Intuitive usability, high performance and bottom-line impact
  • Highly experienced team
  • Renowned customers: BMW AG
  • All aspects of trade marketing

Weakness:

  • Only cater to the German automotive market currently
  • CRM software in German only – language barrier, software needs to be in English if wish to go global

Opportunities:

  • Enhance: multiple languages, prevalence of digital marketing tools
  • Expand: Increase market outreach

Threats:

  • Competitors worldwide


Industry Analysis

  • 2012 CRM software market was about $11 billion – Gartner, 2013
  • CRM software market grew about 12% (between 2011 and) 2012 – IDC, 2013


Competitor Analysis: Singapore

Veart Competitor Analysis (China).png

Veart Competitor Analysis (Singapore).png


Presentation Slides

You can download our Veart Company Presentation Slides here.


References

  1. asiaecon (2013). The Evolution Of Car Markets In Asia, asiaecon. [Online] Available from: http://www.asiaecon.org/special_articles/read_sp/12807 [Retrieved on 24102013].
  2. chinabusinessreview (2009). Supply Chain Actions to Improve China Sourcing, chinabusinessreview. [Online] Available from: http://www.chinabusinessreview.com/supply-chain-actions-to-improve-china-sourcing/ [Retrieved on 24102013].
  3. gartner (2013). Gartner Says Worldwide Customer Relationship Management Software Market Grew 12.5 Percent in 2012, gartner. [Online] Available from: http://www.gartner.com/newsroom/id/2459015 [Retrieved on 24102013].
  4. Ismail, S. (2013). Demand for used cars set to rise after changes to COE, cna. [Online] Available from: http://www.channelnewsasia.com/news/singapore/demand-for-used-cars-set/808626.html [Retrieved on 24102013].
  5. Ganster, S. H. (2009). Supply Chain Actions to Improve China Sourcing, chinabusinessreview. [Online] Available from: http://www.chinabusinessreview.com/supply-chain-actions-to-improve-china-sourcing/ [Retrieved on 24102013].
  6. highjump (2013). China Continues to Demand Supply Chain Management Technology, highjump. [Online] Available from: http://www.highjump.com/blog/geeks-at-heart/china-continues-to-demand-supply-chain-management-technology [Retrieved on 24102013].
  7. kingdee (2013). Kingdee | Business Management Software Solutions, Applications and Services, kingdee. [Online] Available from: http://en.kingdee.com/ [Retrieved on 24102013].
  8. neusoft (2013). Neusoft - Homepage, neusoft. [Online] Available from: http://www.neusoft.com/ [Retrieved on 24102013].
  9. Schaeffer, C. (2013). The CRM Software Market For 2013 and Beyond, crmsearch. [Online] Available from: http://www.crmsearch.com/crm-market.php [Retrieved on 24102013].
  10. softwareag (2013). Profile, softwareag. [Online] Available from: http://www.softwareag.com/sg/company/local/default.asp [Retrieved on 24102013].
  11. websynergies (2013). Web Synergies - Ecommerce Singapore | Microsoft SharePoint | MS CRM | MS BI | Mobile Apps | Asia Pacific, India, UK, USA and Dubai, websynergies. [Online] Available from: http://www.websynergies.biz/[Retrieved on 24102013].
  12. yahoo (2013). Research and Markets: Customer Relationship Management (CRM) Software Market in China 2012-2016, yahoo. [Online] Available from: http://finance.yahoo.com/news/research-markets-customer-relationship-management-132900106.html [Retrieved on 24102013].
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