2324T2 Silicon Valley/Participant Information/Lim Cheng Kiat Aaron

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About Aaron Lim

SMU email: aaron.lim.2021@scis.smu.edu.sg
Linkedin: https://www.linkedin.com/in/aaronlimchengkiat/
Academic Year: Year 3 (2021)
Degree: BSc Information Systems (Major in Digitalisation and Cloud Solutions & Business Analytics)

Why Virtual TSM?

• What motivates you to join TSM?

I hear from my seniors of the companies visited and the fun

• Where would you like to visit?

Silicon Valley: Google, Meta, Netflix

Starting a business

• What types of business interest you?

I'm into businesses that make life better for people. Whether it's cool products or useful services, I'm all about making everyday life more awesome.

I also believe tech is the way to go in today's digital world. Businesses using smart tech not only stay in the game but also make things more efficient and exciting. I'm interested in companies that mix things up by using tech to create stuff that's both helpful and up-to-date.

I'm excited about ideas that bring together making life better and using the latest tech to do it. It's about cool stuff that makes a real difference while staying ahead in the tech game.

• What plans do you have in starting a business?

I'm into two cool projects. First up is Hyremi, where we're shaking things up in the gig economy. Instead of gig workers waiting forever to get paid, our platform lets them grab their earnings right away. Super convenient! We're also fortunate to be part of SMU BIG Incubation Program (August 2023 Cohort).

Then, there's Mailbean. It's a project with my friend, and we're building a library of screenshots of real emails. Sounds simple, but it's a goldmine for marketers. It's like having a cheat sheet of successful marketing campaigns.

These projects are all about making life easier for gig workers and giving marketers a secret weapon. I'm excited to see where these journeys take us!

Past Experiences (optional)

Startup:

• Company name (website) What it does? Founders: Name. Years: May '22 - Aug '22

Work Experience:

• WerkSG Pte Ltd - Tech Advisor & Product Design (Contract): Jan 2023 - Aug 2023
• Ripplecreate Pte Ltd - Business Development & Operations (Contract): Aug 2022 - Dec 2022

Internships:

• Ripplecreate Pte Ltd - Business Development & Operations: Apr 2022 - Jul 2022
• Prudential Assurance Company Singapore - Software Quality Assurance Analyst: Nov 2018 - Feb 2019

CCA:

• Startup club - Role: Years May '22 - Aug '22