Trouble Makers Ideabove

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Trouble Makers   Ideabove   For your reference!


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Ideabove

Ideabove is a startup company based in South Korea developing an innovative music curation service. The team was organized in summer 2011 and has been taken lots of in-depth studies and R&D for more than a year to provide better user-experiences in digital music environment.

The Ideabove Team

No. Name Role
1 Ian InYoung Lee CEO & Founder
2 Jae Choi CTO & Backend Developer
3 Bohyun Lee Contents & Project Manager
4 Seunghwa Lee Frontend Developer
5 Ipmyung Jin Backend Developer
6 Seonghyn Park Frontend Developer
7 Max Jang Contents & Business Manager


What keeps them going

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WHY Ideabove?

There are many existing music cloud applications like spotify, vimeo and more. But what makes Bonosound (the music cloud application created by Ideabove team) interesting to us is
1. Their business and profit model
2. Their idea of using cloud in the music entertainment

BonoSound

Bonosound is a social music platform created for us to receive music recommendations from friends at the moment we need music. You can find thousands of great songs that you haven’t heard before thanks to the kind introduction from other users.

Problem?
We need music anytime, anywhere. For house parties, for driving dates, for lonely nights. What do we do usually? Start digging our old playlist, torrent downloads, listen to internet radio, ask friends.
With Bonosound, you can "ask" your friends directly!

The Bonosound Concept

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Bonosound Statistics

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Competitive Advantage
1. Advanced music recommendation
2. Social bonds with local friends
3. Wider coverage with crowd-sourcing system
4. YouTube matching technology and back-end analysis

Business Model

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Target Market

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Recommendation

1. Expand target market worldwide

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2. Enable offline services

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3. Implementing Profit Sharing Model

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Learning Points

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