IS427:AY1314T1 Europe (G1) - Organizations: Munich: Naymit
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About Naymit
Naymit lets you publish and share complete information about places. A user marks any location on the map and provides additional place info (description, driving tips, photos) and give it a unique name (e.g. PicnicTom). Then, the user can share the location by telling the unique name or sending a link. Using the name/link, anyone can get all info needed to find the place. The mobile app also helps with navigation.
Naymit is available as a web app (this website) and as a mobile app for Android. For the mobile app, it also includes Google Maps to help navigate to the location
Naymit is perfect for publishing places that are difficult to find or don't have an address: outdoor meeting point, camping site, holiday house, picnic place, hiking spot, food stall.
Founding Team
Damir Kervina, a multi-purpose guy, loving product management but doing development and marketing stuff as well. Multilingual in both languages and code. Slightly perfectionist but he is aware of that.
Matjaz Tercelj, a natural-born tech enthusiast, who needs to know how stuff works. An experienced developer willing to think not just code but also business.
Tjasa Krisper Kutin, responsible for the woman's touch. Experienced in growing IT startups and feeling a great urge to let the whole world know how cool Naymit is.
Recent Development
- August 2013: Naymit is one of the 3 final startups chosen to join Wayra Munich
- May 2013: Naymit joined the startupbootcamp, held in Berlin, organized by Sektor5 to refine their business pitch
Market Analysis
The current market for maps and tagging is highly contested. The current giant for mapping services are Google, Apple, Garmin and Nokia; and for tagging of location, there is foursquare and smaller firms like pin in the map and zeemaps guys. Thus, to successfully commercialise Naymit, 3 types of market conditions must exist:
- Inefficient mapping system
- Adequate mobile broadband support
- Social media adoption - Culture
