IS427:AY1314T1 Europe (G1) - Organizations: Munich: Moosify
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The Company
- Dedicated to the demands and behavior of the youth generation
- Leveraging on mobile technologies
- Featuring music-related places as a strong connection to real life
Products/Services
- Moosify application
SWOT Analysis
Strength:
- Uniqueness: Connecting people through music
- Current funding from business angels and have potential venture capitalists
- Roman Sharf: Acts as a gatekeeper and introduces the right people in Silicon Valley
Weakness:
- Focuses on those who own and are able to use smart gadgets, mainly the younger generation
- Does not fully utilize their location-based services
Opportunities:
- Rise in the use of mobile technologies
- In-app purchases
- Advertisements
Threats:
- External competition; eg. Tastebuds and Fellody on Spotify
Presentation Slides
You can download our Moosify Company Presentation Slides here.
References
- Sawers, P. (2013). Moosify’s Spotify app lets you meet new people through a shared taste in music, thenextweb. [Online] Available from: http://thenextweb.com/apps/2013/01/08/moosifys-spotify-app-lets-you-meet-new-people-through-a-shared-taste-in-music/ [Retrieved from 24102013].
