IS427:AY1314T1 Europe (G1) - Organizations: Munich: Flixbus

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About Flixbus

FlixBus is a 2011 under the name Gobus based private Fernbusunternehmen based in Munich . The name was changed in early 2013. Flixbus provides an attractive and high-quality mean of long-distance travel by bus between major cities in Germany. In 2013, the routes of FlixBus network throughout Germany and neighboring countries were expanded. Thus FlixBus provides connections to 35 German cities and 5 goals in foreign countries.

Founders

  • André Schwämmlein
  • Daniel Krauss
  • Jochen Engert

Business Model

  • Direct entry through cooperation: Currently FlixBus is entering the market by cooperating with the large and medium bus operators in Germany.
  • Partnership: The partners will have to sign an exclusive contract with FlixBus, meaning that they will not be able to sub-contract for any other bus companies. FlixBus will be in charge of all network planning, marketing as well an innovative platform for online ticketing.
  • Fuses ownership: FlixBus shares the ownership with other external vendors.
  • Franchising: All the bus under management of partners of FlixBus will operate under the brand "FlixBUS". This will help achieve economies of scope for sale, marketing and technical division as well as infrastructure like depots and service areas.

Strategy

  • Bringing the on-journey service level of airplanes to long-distance bus travel
  • Unique selling points
  • Incorporating all partners under a global name "FlixBus" to raise brand awareness
  • Focus on local market and neighbor countries

References

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