IS427:AY1314T1 Europe (G1) - Organizations: Lille: Stereograph

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The Company

• Lille based start-up, founded in 2006
• Stereograph provides 3D real estate solutions to create an immersive, interactive and user-friendly experience in various platforms
• Have over 7 years experience working with architects and real estate developers
• Over 400 completed projects to date (3D rendering, video, real time 3D modeling)
• Featured in the book "The world's best Autodesk Art”

Products/Services

• Stereograph Studios: Production of 3D images to create a universe, a specific aesthetic framework from architectural plans.
• Observ3D: Based on building design data (wire frame model) imported from well-known 3D software applications.
• Theia: Real-time supervising system that brings together a range of sensor data and presents it via interactive user-friendly graphics.

SWOT Analysis

Strength:

• Online platform
• Various platforms
• Strong technical team
• Large customer base (Prestigious brands like Dior, Nacarat and Vicity)

Weakness:

• Limited market outreach

Opportunities:

• Expand: Different markets
• Enhance: QaDIM opportunities, more ready-to-market solutions

Threats:

• Presence of strong competitors

Industry Analysis

• 3D printing technology is worth US$4 billion globally and it is set to grow by about 20 per cent in the next 10 years (CNA, 2013)
• Worldwide market for 3D printing is thus expected to double by more than $6 billion by 2019 (Nowak, Corporate Knights Magazine, 2013)

Competitor Analysis: Singapore

Presentation Slides

Please find the presentation slides here.

References

1. Africa, C. (2013). Designing a liveable Singapore with GIS , tandfonline. [Online] Available from: http://www.futuregov.asia/articles/2013/sep/06/designing-liveable-singapore-gis/ [Retrieved on 24102013].
2. cgvisual (2013). CGV Headlines: The Magic of 3D Design Visualization. [Online] Available from: http://www.cgvisual.com/headlines/DV1/CGVheadlines_DV1_p6.htm [Retrieved on 24102013].
3. computerworldhongkongstaff (2013). [Online] Available from: http://www.computerworld.com.sg/print-article/42185/ [Retrieved on 24102013].
4. Hanzel, M. (2007). Information Technology as a Tool for Public Participation in Urban Planning: a Review of Experiments and Potentials, Design Studies, 28, pp. 289-307.
5. hktdc (2013). [Online] Available from: http://economists-pick-research.hktdc.com/business-news/article/International-Market-News/Smart-moves-for-phones-and-3D-comes-of-age-Hong-Kong-Electronics-Fair-Spring-2013/imn/en/1/1X000000/1X09SZ4Z.htm#sthash.D9YhCY8p.dpuf [Retrieved on 24102013].
6. momographics (2013). 3D Architecture Rendering Singapore Momo Graphics Pte Ltd, momographics. [Online] Available from: Momo Graphics - http://www.momographics.net/ [Retrieved on 24102013].
7. ocularproduction (2013). Ocular Production Pte Ltd, ocularproduction. [Online] Available from: http://www.ocularproduction.com.sg/ [Retrieved on 24102013].
8. Soh, P. (2013). Start-ups on the rise in Hong Kong: InvestHK, scmp. [Online] Available from: http://www.scmp.com/business/money/markets-investing/article/1151277/start-ups-rise-hong-kong-investhk [Retrieved on 24102013].
9. Tao, W (2013). Interdisciplinary urban GIS for smart cities: advancements and opportunities, Geo-spatial Information Science, 16(1), pp.25-34.
10. ubs (2013). Real estate - All you need to know, ubs. [Online] Available from: http://www.ubs.com/global/en/asset_management/gre/_jcr_content/rightpar/teaser_3/linklist/link.1701359913.file/bGluay9wYXRoPS9jb250ZW50L2RhbS91YnMvZ2xvYmFsL2Fzc2V0X21hbmFnZW1lbnQvZ3JlL3VzLzIyNzQ2YS1wZmkyMDEzLXJlYWxlc3RhdGUucGRm/22746a-pfi2013-realestate.pdf [Retrieved on 24102013].