IS427:AY1314T1 Europe (G1) - Organizations: Lille: DSDSystem

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About DSDSystem

Dsdsystem.png

DSD System’s expertise is in the Computerised Maintence Management System (CMMS). It has been applied to helping companies and communities to optimize the maintenance of their equipment. It helps to Manage and maintain clients' assets such as production, infrastructure, transportation, communication.

Founder

BernardDSDSystem.jpg

DSD System was founded by Bernard Decoster [1].

Business Model

DSDSystem offers their software under 2 channels:
1) License

  • Light: €1950 and up
  • Enterprise: €2490 and up
  • Administration
  • Customisation
  • Inventory & purchases

2) SaaS Subscription

  • Chrome: €30 per user
  • Gold: €50 per user
  • Administration
  • XXL: €1000 and up
  • Administration
  • Customisation

Innovation & Technology

Value Proposition

Broad and flexible web-based solution designed by maintenance engineers for maintenance engineers.

Target Market

  • Wide range of businesses (of all sizes)
  1. Industrial firms
  2. Energy & utilities companies
  3. Hospitals, clinics & medical centers
  4. Transport & logistics
  5. Building & property management

Products

Altair.png

  • Web-based
  • Mobile interface available
  • SaaS or local deployment
  • Unique Selling Point
  1. Vertical specialisation
  2. Extensive customisation available on request

SWOT

DSDSystemSWOT.jpg

Business Expansion Strategy

Enhance

  • Current
  1. Predictive/Scheduled maintenance
  2. Reactive maintenance
  • Trend: Moving towards greater automation
  1. Machineries are increasingly equipped with monitoring system
  2. APIs for the monitoring system to “talk” to Altair
  • Benefits
    • Develop API to allow equipment monitoring system to communicate with Altair
    1. Faster response
    2. Better diagnosis

Expand

  • Users wants to share data seamlessly between CMMS with ERP
  1. Growing market demand
  • Integrate Altair with cloud ERP vendors
  1. Increases value & utility
    1. Complementary products
    2. More demand for both
  • Business intelligence for higher management
  1. Reporting & Analysis on maintenance functions
  2. Allows decision-making based on CMMS data
  • Enterprise intergration
  1. Efficient and consistent data entry

Asia Entry Strategy

Why Asia?

  • Scale faster
  • Better match customer needs
  • Lower marketing costs

Manufacturing sector is one of Altair's vertical specialisation.

Country Analysis

Malaysia

  • Tax incentives
  • Fast growing manufacturing sector
  • Projected year-on-year manufacturing growth of 4.5%
  • Well developed infrastructure
  • Government is focusing on attracting large corporations
    • Red flag: Not suitable for Altair to compete with bigger, more expensive and more “premium” CMMS systems which are sought after by large corporations.

Philippines

  • Fastest growing economy among Asian countries
  • Manufacturing enjoyed a 9.7% growth in 2012
  1. Supported by thriving global trade and currency depreciation
  • Defied slowdown in Asia

In view of DSDSystem's strength and Philippines' attractiveness, we'd recommend DSDSystem to enter Philippines's manufacturing sector.

How to enter?

  • Strategic alliance with Prime Software ERP
  1. Leverage on Prime Software’s expertise in ERP
  2. Altair’s optimisation in manufacturing sector
  • Integrate as a module within the ERP system
  • Benefits
    • Tap into Prime Software’s large customer base
    • Leverage on Prime Software’s market knowledge & experience
    • Tap into growing market
  • Proposed pricing
    • Unchanged
    • As existing, it is competitively priced
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