2021T2 VirtualTSM/Participant Information/Pek Chun Kiat Deon

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About Deon Pek

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SMU email: deon.pek.2017@business.smu.edu.sg
Facebook/Linkedin: LinkedIn
Academic Year: 4
Degree: Business Management | LKCSB
1st Major: Marketing
2nd Major: Strategic Management

Why Virtual TSM?

What motivates you to join TSM?
I have taken a keen interest in technology and innovation ever since taking up a Technology & World Change module back in the first year of university. This interest in technology has further piqued since embarking on my current internship with SAP. Moreover, I aspire to be entrepreneur since young. In our fast-changing world today, I believe that the technology landscape will provide abundance of opportunities for entrepreneurs. As such, I feel the need to better understand of the technology landscape both locally and globally. This TSM provides exactly the opportunity to do so.

Further, I've not participated in any global exposure program yet (exchange is cancelled!) and AY 2020/21 T2 will be my last semester in SMU. Hence, I'd appreciate the opportunity to participate in this TSM!

Where would you like to visit virtually?
South Korea - Futuristic ICT
Tokyo, Japan - IoT and AI

Starting a business

What types of business interest you?
Business which are able to leverage on digital technology to make revolutionary changes in the way of life. I'm always looking forward to change; companies which are able to disrupt and improve our way of life through technology never fails to fascinate me.

What plan do you have in starting a business?
I am working on a project to digitalise event management and it is currently in the validation and prototyping phase. I would love to leverage on the knowledge acquired through the TSM to make a breakthrough in the project.

Past Experiences (optional)

Work Experiences'
LiveLabs Urban Lifestyle Innovation Platform | Business Development Intern
May 2018 - Jun 2018

Regional Marketing (Campaigns) Intern | Shopee
Jul 2018 - Nov 2018

Coordinator, Marketing & Communications | beIN Sports Asia Pacific
May 2019 - Aug 2019

Communication Analyst, Office of Advancement | Singapore Management University
Jan 2019 - Sep 2020

Teaching Assistant, Advertising | Singapore Management University
Jan 2020 - Present

Teaching Assistant, Strategic Brand Management | Singapore Management University
Aug 2020 - Present

Internal Communications Intern | SAP
Apr 2020 - Present

Others
Bondue Business Forum 2017
LVMH-SMU Immersion Programme 2019

What keeps you ticking?

No amount of gold can buy you time and memories, create and cherish your moments.