2021T2 VirtualTSM/Participant Information/Kee Cheng Heng

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About Kee Cheng Heng

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SMU email: chkee.2018@sis.smu.edu.sg
LinkedIn: Find me for coffee!
Academic Year: 3
Degree: Information Systems - Major in Digital and Cloud Solutions

Why Virtual TSM?

  • What motivates you to join TSM?

Technopreneurship has always been something true to my heart and resonated deep within me since my polytechnic days. I spent my last semester taking up a Technopreneurship Incubation Programme in Ngee Ann Polytechnic instead of doing an internship. Through this module, i was given the luxury of time to spend 6 months of self directed learning to build a startup from the ground up. This gave me a good understanding on how to bootstrap a startup. I participated in accelerators and took the weekends to go for extra sessions and talks to better groom my knowledge as well as meet other like minded individuals. The thrill, rush and flexibility has me appreciating the difficulty yet beauty of such an unconventional path. I would like to share my experience with others as well as influence and help others on a similar route as myself. What better way than to participate in TSM with all like minded individuals in the same place?

  • Where would you like to visit virtually?

UAE, Indonesia, Australia

I believe that Singapore market is way too small and we need to move out of our comfort zone to the other surrounding countries to look for opportunities.

Hence, this is a golden opportunity to connect with entities across all these countries to further discussions and potentials.

Starting a business

  • What types of business interest you?

Coming from a background of Business Information Technology has opened my eyes to the wide array of disciplines. By accident, I discovered the wonders of Service type companies. This was how I started off my company with $0 capital and manage to recycle the cash flow and multiply its worth by 300% year on year.

  • What plan do you have in starting a business? (list existing business)

1. HelloHolo
HelloHolo is an Immersive Media consulting firm specializing in Mixed Reality that provides end-to-end services for our clients including Prototyping, Asset Creation, App Development and Training. Founded in 2016, our team based in Singapore has become one of the staple brands developing for Microsoft HoloLens and other key technology platforms.
- Officially recognized globally as a Microsoft Mixed Reality Partner
- Achieved $1 million in cumulative revenue as of FY2019
- Forecasted revenue of over $1.5 million for FY2020
- Total team size of 18 pax with an average age of 23!
- Developed local brand loyalty and established International Influence in Malaysia, Thailand, Hong Kong


2. Axension Studios LLP
- Developing turnkey IT solutions for SMEs to streamline their business processes. Assisting Startups to bootstrap their ideas. Consultancy for teams to implement the most optimum solution for their problem statements.
- Successfully deployed over 50 turnkey solutions in Singapore
- Spearheaded Singapore Dragon Boat Association Athlete system which handles over 8,000 athletes and smoothly automates race day check in process and flow for 120 races in a day
- Recognized and commissioned by Hong Kong Dragon Boat Association for execution in 2020. - Securely manage public data of local organizations and streamline legacy business processes through consultation and implementation

Past Experiences (optional)

Guest Lecturer at Singapore Institute of Technology
- Training 150 engineering students for using Immersive Media in the field of engineering
- 6 weeks programme, starting in Oct 2019

Adjunct Lecturer at Ngee Ann Polytechnic
- Trained 34 Year 2 students in Diploma for Immersive Media & Game Design in the field of Extended Reality (VR/AR/MR)
- Invited for a second round of students in FY19/20
- Provided an in-depth analysis to the existing Immersive Media industry
- Taught the importance of User Interface and User Experience in Immersive Media applications and highlight new age interaction mediums of users

Technical Evangelist at Microsoft Singapore
- Microsoft Student Partner Programme Lead (Singapore)
- Bridge between Microsoft and Tertiary institutes in Singapore
- Leading 120 MSPs to complete over 50 technical workshops and events, reaching out to students across 12 institutes of Higher Learning
- Engage with local startups to pitch Microsoft BizSpark programme
- Converted over 5,000 students to leverage on the DreamSpark Azure for Students programme

Corporate Relations Director of The Mentoring Circle
At The Mentoring Circle, we aim to transform outstanding individuals into strong people builders. Founded on the principles of giving and professional excellence, our club envisions an SMU where future generations are consistently better than the last.
The Mentoring Circle is born to recognize the institution’s top performers and contributors and further accelerate their abilities to give back to the societies surrounding them. Throughout the year, the Circle will host several events for members which includes Circle Initiation, professional mentoring workshops, alumni sharing and social events.
- Organize and maintain company database and contacts
- Liaise with companies for company visits, talks and tie-ups
- Liaise with other clubs for potential partnerships involving TMC members
- POC and bridge between Companies and TMC for further collaboration opportunities
- Encourage the growth of mentoring initiatives in companies

Microsoft Student Partner @ SMU
- Represented Singapore at Microsoft Student Partner Annual Summit Conference in Australia FY19
- Microsoft Student Partner Singapore Regional Lead FY16
- Microsoft Student Partner Ngee Ann Polytechnic Campus Lead FY14 & FY15

Tech Executive of Ellipsis SMU Information Systems Society
- Organize Mentoring Mornings to bridge the gap between students from different years within the same course of study
- Part of the organizing committee to organize SIS day Coding challenge

Recreational Coach at Singapore Dragonboat Association
- Trained multiple teams for competitive races throughout the year
- Provided training routines and plans to help teams improve and achieve their personal bests
- Conducted over 300 orientation sessions for attendees to experience Dragonboat as a sport

What keeps you ticking?

I don't see problems. I see opportunities!
Hustle when you are young and full of energy. Tone down and settle down when you are older.
I play competitive soft darts on a weekly basis to destress and I find it an awesome way to network and get to know people from all walks of life!