2021T2 VirtualTSM/Participant Information/Bernard Tay
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About Bernard
SMU email: bernard.tay.2018@sis.smu.edu.sg
Academic Year: 3
Degree: Bachelor of Science (Information Systems)
1st Major: Digitalisation and Cloud Solutions
2nd Major: Finance
Why Virtual TSM?
What motivates you to join TSM?
TSM will bring about like minded entrepreneurs and prospecting entrepreneurs together to spur on great ideas. This is my primary reason for wanting to participate in TSM-> To meet and learn from like minded folks. Successful entrepreneurs are world changers and it will be an honour to sit in a class surrounded by people who believes that they can change the world.
This Asian Study mission also gives me an opportunity to go beyond the shores of Singapore to be exposed to the rising developments and cultural trends in neighbouring countries. To be able to understand how successful business are conducted in other asian countries will also allow me to leverage on cultural differences to gain a foothold in venture expansion. Companies like Berjaya Corp, King Power Int and even not so young start ups like Grab are worth appreciating. ->Appreciating how they navigate the region!
In conclusion I'm attracted to TSM as I am able to bask in the company of like minded individuals and gain regional entrepreneurship exposure!
“Every failure is a step to success.” – Malcolm Forbes
Where would you like to visit virtually?
I understand that this TSM has a constraint to the Asean Region?
I would dearly like to visit and understand Vietnam! Vietnam has been known to be a country so full of great potential for almost two decades now. Why hasn't they take off economically is worth studying. In recent times however, we have seen Vietnam pushing out great tech startups and very capable IT professionals. From ECommerce to fintech, Vietnam seems to want to create a digital economy from within. I must add that Vietnam really has the best potential in the ASEAN region to leverage technology to take it from third world to first world status!! #XinChàoViệtNam
If this TSM has no constraint and I can imagine to be anywhere..... I would pick Tel Avi, Israel as my country of choice! Beside the Red Sea that Israel is famously known for, the country is now very much known for their tech start up culture. Israel is investing heavily into technology and companies whose businesses revolves around technology. Just look at the capital fund raising for tech start ups in Israel ->https://www.seedtable.com/startups-tel-aviv. (Big money right here.) If Israel still seems like a distant nation that you will never visit, allow me to share with you that one of the world's very best GPS app - Waze was incubated in Tel Avi. Waze was eventually bought over by Google for a little over a whooping $1billion. #Shalomישראל
Starting a business
What types of business interest you?
Technology will itself be an enabler of businesses. With that in mind, I am interested in businesses that looks to provide an entire suite of solutions for traditional business to digitally transform. This present vast opportunities in commerce, service, F&B, transportation, etc. Businesses should be eager to exploit technology to expand market reach while reducing manual workload altogether. This is the gap I want to fill and play my part in.
What plan do you have in starting a business?
A good buddy of mine and I are developing a business idea to provide one stop cleaning solution for landed houses in Singapore. Think of houses in Astrid Hill or Namly Estate. Since we are pretty much going to be a start up if this idea materialise, we need to keep out work processes and inventory lean. At the same time to find ways to automate processes. My focus for the success for this business will be the need to provide exceptional customer experience to our high net worth clientele. I'm a staunch believer that a good product sells itself but how you make a customer feel will determine if there will be another purchase. Hence managing customer relationship is highly critical in this business. Thankfully there are a multitude of IS solutions that can provide solid back end support towards exemplary customer management.
The big goal you may ask? Well, with the knowledge and expertise with luxurious properties, we hope to raise enough funds to go into property investing. Who knows? Anyone with a Palace to clean?
I hope I did not divulge too much.. oops!
Past Experiences (optional)
Teaching Assistant: Managing Customer Relations with Analytics: Asian Insights – Singapore Management University [2020]
Teaching Assistant: Digital Business: Technologies & Transformation – Singapore Management University [2020]
Apple Technical Specialist – Apple Orchard Road [2018]
SAF Deployment to Brunei(Banda Seri Begawan) – Commander Office [2016 - 2017]
What keeps you ticking?
- "Travelling the world keeps my soul alive, having an icy cold pint along the streets of Hanoi keeps my wallet alive" - Bernard Tay
- A Global Citizen at heart, being able to experience new cultures and countries is what makes life exciting!
P.S. Thank you for allowing me to share my desires and aspirations with you. If this is the last of me that you will see, I wish you well and never-ending success towards your techno/entrepreneurial goals. Godspeed!
