1920T2 NewYorkCity/Participant Information/ Cheryl Tan

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About Cheryl

SMU email: cheryl.tan.2016@business.smu.edu.sg
Linkedin: [1]
Academic Year: 16
Degree: Business Management majoring in marketing
2nd Major: Analytics
Applying for Subsidy: Yes

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Why TSM New York City?

  • What motivates you to join TSM? What motivates you to join TSM?

I would like to find out more about the startup culture in New York. I have been exposed to various startups in South East Asia but would like to broaden my horizon and learn from startups in the US. This is also because the US market is more mature and have learnings relevant to Singapore.

  • Why pick New York City?

As mentioned, US market is more mature, and I believe it has useful takeaways for Singapore. In addition, New York has a vibrant culture of growth for both marketing and IT based technology that I would like to know more from.


Starting a business

  • What types of business interest you?

I’m interested in tech companies that can provide value to customers like myself, or businesses that use tech to improve on current ways of living.

  • What plan do you have in starting a business? (list existing business)

In the midst of doing a fashion side hustle

Past Experiences (optional)

Digital Marketing Intern at Unilever

CRM Intern at Shopback

Participant of SMU IIE PEELI Program

Vice President of SMU Marketing Society

What keeps you ticking?

Knowing that life is short and that everyday is meant to be seized Life. We have a short time on this earth. We should live life to the fullest. YOLO