1415T2g1 South Korea/Project Teams/Team 5/Companies/VisualDart

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TSM2015Small Logo.png                    IS427: Technopreneurship Study Mission South korea                                     

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Progress Updates
Date Action
02 Feb 2015 Emailed CEO and he replied immediately to arrange a data
08 Feb 2015 Confirmed date and location with CEO
Companies

Visual Dart

About Visual Dart
Company logo
Visual Dart will be involved in Nexon's Maplestory franchise

Established in 2001, Visual Dart is pioneered by founder , Lee Jae Yoon, Brian. Visual Dart was the first game graphic design company in Korea. He juggled between networking with companies and dealing with clients while building up the company's reputation.

In the early years of Visual Dart, projects mainly came from non-gaming industries. It was only until 2005, Visual Dart started to get involved in the game graphic scene for projects such as Corum Online.Over time, Visual Dart started receiving projects from large Korean companies such as Nexon and NCsoft as well as clients in the region(eg. Tencent). In 2010, Visual Dart was the only company to receive the Venture Certification provided by Korea Technology Finance Corporation.


Visual Dart Services

Concept art
ConceptArt2.png

Game Art Consulting

  • Art Consulting
  • Concept Test
  • Research
  • Engine test
  • Game demo
  • Promo video
  • Intro video

Game Art Outsourcing

  • Concept
  • 3D character
  • 3D environments
  • Animation
  • Effects
  • UI
  • Icons

The Founder: Mr Lee Jae Yoon, Brian
Founder: Mr Lee

During a Skype conversation with Mr Lee, he mentioned had an interest in arts and design at a young age. He graduated from Dankook University, majoring in Computer Science. But soon after his service in the air force, he decided that he should be an artist. Along with 3 of his friends, they started Vert and that was his first job as a graphic designer.

Mission & Vision

Mission : To utilize “game graphic solution” to produce high-quality creative projects with passionate, energetic, professional and strategic team players.

Vision : To be world renown through matching digital design with limitless dreams and new joy.

Learning Points

  • Going Solo : How does Mr Lee cope with the challenges of going solo in the startup ?
  • Intellectual Property: How does Mr Lee keep tabs on design infringements and how does he protect the products of his company in Korea.
  • Game Graphic Development Lifecycle : What are the steps in designing a character or an environment? What are the creative processes involved to produce user-friendly UI
  • Gaming Industry : With the huge gaming development market in Korea, how does Mr Lee remain competitive?

References

http://www.visualdart.com/eng/sub1/sub1_1_3.html

P.S <insert more sections based on the research>