ANLY482 AY2017-18T2 Group30 Youtube

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Data Source

For data files from YouTube(Watch Time), the sponsor provided exported data for Watch Time, with different metric tabs in Excel format. The tabs included are:

  1. Video
  2. Geography
  3. Date
  4. Subscription Status
  5. Youtube Product
  6. Device Type
  7. Subtitles and CC
  8. Video Information Language


For data files from YouTube(Demographics), the sponsor provided exported data for watch time for different Demographic, with different metric tabs in Excel format. The tabs included are:

  1. Viewer Age
  2. Viewer Gender


For data files from YouTube(Traffic Sources), the sponsor provided exported data for watch time from different traffic source type

Data Preparation

Exploratory Data Analysis


Final Application: Learning Dashboard