ANLY482 AY2017-18 T1 Group3
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GlaxoSmithKline (GSK) is a global pharmaceutical company that researches and develops medicines, vaccines and other consumer health products. They are known as one of the world’s biggest research-based healthcare company with manufacturing sites, commercial and corporate offices based in Singapore. The company provides vaccines and medicines to consumers in Singapore to help prevent and treat diseases such as allergies, asthma, cancer, dermatology and other infectious diseases.
The team aims to provide analytical insights with regards to sales and marketing that will help increase sales and revenue for the company. This will include understanding the consumers’ purchasing patterns and trends in Singapore and the sensitivity of promotional activities conducted by the company.
