ANLY482 AY2017-18 T1 Group03

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Project Title


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Analysing Sensitivity of Products in a Pharmaceutical Company

Using Analysis of Variance




Project Introduction

Pharmaceutical Company X is a global pharmaceutical company that researches and develops medicines, vaccines and other consumer health products. They are known as one of the world’s biggest research-based healthcare company with manufacturing sites, commercial and corporate offices based in Singapore. The company provides vaccines and medicines to consumers in Singapore to help prevent and treat diseases such as allergies, asthma, cancer, dermatology and other infectious diseases.

The team aims to provide analytical insights through a dashboard with regards to past and future sales of products of that will help the company in understanding the purchasing trends. The team will also provide additional insights into the sensitivity of promotional activities for certain products conducted by the company.