ANLY482 AY2016-17 T2 Group5

SGAG

SGAG is a content firm which based their content on Singaporean’s daily life. It started off among a group of friends in Singapore Management University where their first meme fueled the attention of many people during the first McDonald's shortage of curry sauce. The founders, Xiao Ming and Karl Mak, thought that it would be interesting to have a localised 9GAG, focusing on all Singapore related issues. As more incidents in Singapore surfaced, SGAG feeds on them to create more relatable memes, which is their main selling point - to showcase what Singaporeans are really feeling. In 2013, the team developed a structured content strategy and started working with various clients to create hype around issues Singaporeans could all relate to.

Project Summary

SGAG has since continued to grow strong, has over 500,000 likes on their Facebook page and has also expanded to creating videos on Facebook as well as YouTube. As social media and the internet become increasingly widespread in Singapore, users are seen to be trending towards video related content from text based and pictured contents. With its listicles being very successful, SGAG wishes to place more focus on their videos, where competition is of abundance. Therefore, by studying historical data, SGAG would like to find out which kinds of videos are more popular and garners more views, in hopes of knowing the consumer’s preferences to in turn increase viewership.

Project Status

Stakeholders

Project Sponsor:
Project Supervisor: Prof. Kam Tin Seong, Associate Professor of Information Systems