AY1617 T5 Team AP Overview

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Team ap home white.png HOME

Team ap overview white.png OVERVIEW

Team ap analysis white.png Methodology

Team ap project management white.png Project Management

Team ap documentation white.png Documentation

Team ap project management white.png Deliverables

Team ap documentation white.png About Us

Project Overview

As social media and the internet become increasingly widespread in Singapore, users are seen to be trending towards video related content from text based and pictured contents. For SGAG’s videos to remain popular amidst current competitive forces, they seek to place their focus on understanding their audience in order to bring curated contents which are relevant to their target audience. These objectives raised specific business questions like:

  • Which type of videos does my audience like most? (Based on Content type, Video Quality)
  • What have we done well/wrong (Evaluate) and what improvements should we make(improve)?
  • Which are the popular and trending videos on the internet space to emulate(Future plans)