Difference between revisions of "AY1516 T2 Team AP Methodology"
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| Plan what to publish based on characterisation of audience | | Plan what to publish based on characterisation of audience | ||
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| − | * | + | *Categorisation of posts |
| − | * | + | *Analysis of follower interactions with SGAG posts |
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==<div style="background: #232AE8; line-height: 0.3em; font-family:helvetica; border-left: #6C7A89 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#ffffff"><strong>Targeted Content</strong></font></div></div>== | ==<div style="background: #232AE8; line-height: 0.3em; font-family:helvetica; border-left: #6C7A89 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#ffffff"><strong>Targeted Content</strong></font></div></div>== | ||
Revision as of 16:50, 17 April 2016
| Project Description | Data | Methodology |
|---|
Overview
In the table below we outline the algorithms/techniques that we intend to execute for a particular objective.
| Objective | Analytical Approach |
|---|---|
| Network analysis via Degree centrality, Betweenness centrality |
|
| Plan what to publish based on characterisation of audience |
|
Targeted Content
Content created at SGAG is tailored for Singaporeans, and revolve around the milestones commonly encountered at different ages. For example, the typical 18 year old male Singaporean faces the prospect of enlistment into Basic Military Training (BMT), and would experience a mixture of emotions. SGAG takes milestone events like these makes humorous content on it. Below are the targeted age groups for SGAG, with some of the associated commonly met milestones:
| Age Group | Milestone Content Topics |
|---|---|
|
18 - 21 |
|
|
22 - 25 |
|
|
26 - 34 |
|
Content creation is also based on events that happen in Singapore. These are categorized into 2 types, expected and unexpected. Expected events include mainstream events like the National Day Parade, while unexpected events include train breakdowns. A more comprehensive list is given below:
| Event type | Event Content Topics |
|---|---|
|
Expected |
National Day Parade, SG50, SEA Games, Elections |
|
Unexpected |
Train breakdowns, different takes on Minister comments, Traffic accidents |
By understanding the content consumption habits of SGAG's social media audiences through further analysis, SGAG will be able to better craft content publishing strategies to increase consumer base.
