AY1516 T2 Team AP Methodology

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Team ap home white.png HOME

Team ap overview white.png OVERVIEW

Team ap analysis white.png ANALYSIS

Team ap project management white.png PROJECT MANAGEMENT

Team ap documentation white.png DOCUMENTATION

Project Description Data Methodology


Overview

In the table below we outline the algorithms/techniques that we intend to execute for a particular objective.

Objective Analytical Approach
Network analysis via Degree centrality, Betweenness centrality
  • Social Network Analysis
  • Cluster Analysis
Plan what to publish based on characterisation of audience
  • Categorisation of posts
  • Analysis of follower interactions with SGAG posts

Targeted Content

Content created at SGAG is tailored for Singaporeans, and revolve around the milestones commonly encountered at different ages. For example, the typical 18 year old male Singaporean faces the prospect of enlistment into Basic Military Training (BMT), and would experience a mixture of emotions. SGAG takes milestone events like these makes humorous content on it. Below are the targeted age groups for SGAG, with some of the associated commonly met milestones:

Age Group Milestone Content Topics

18 - 21

  • Male: National Service (Basic Military Training), Relationship issues
  • Female: Entry to University, Student Exchange Programme, Relationship issues, Social Night

22 - 25

  • Male: ORD (End of National Service), Entry to University, Relationship issues, Social Night
  • Female: Graduation from University, First Job, Colleagues

26 - 34

  • Male: Graduation from University, First Job, Colleagues
  • Female: Family, Having Kids

Content creation is also based on events that happen in Singapore. These are categorized into 2 types, expected and unexpected. Expected events include mainstream events like the National Day Parade, while unexpected events include train breakdowns. A more comprehensive list is given below:

Event type Event Content Topics

Expected

National Day Parade, SG50, SEA Games, Elections

Unexpected

Train breakdowns, different takes on Minister comments, Traffic accidents

By understanding the content consumption habits of SGAG's social media audiences through further analysis, SGAG will be able to better craft content publishing strategies to increase consumer base.

For additional in-depth information, do peruse our wiki tabs at

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