ANLY482 AY2016-17 T2 Group20

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Project Progress

100% Completed

Sponsor Background

Automotive Ventures is a private startup based in Atlanta Tech Village in USA. They are in the automotive industry and their products help car dealers in their daily business decisions.Their current product is a subscription based web application, CompetitorPro which allows car dealers to monitor competitors and benchmark their own performance. The metrics include used and new car inventory, historical sales, pricing comparison, website performance, turn-time and advertising performance. The subscription model is based on the number of competitors that they can view. It will cost dealers USD $199 to track 1 competitor, USD $299 to track 3 competitors and USD $399 to track 10 competitors. They also offer enterprise mode where dealers can track unlimited number of competitors.

CompetitorPro is the first product of its kind that lets dealers to take a peek into competitor's performance data. Although Competitor Pro does not have a direct competitor, there are other companies that offer some of the features that is similar to CompetitorPro. vAuto is a SaaS software which helps dealers with new and used inventory management and pricing suggestions. Other competitors include Dealer Socket and Vin Solutions.

The company consists of Steve Greenfield, the CEO and founder of CompetitorPro, a Business Development Manager and 5 software developers. The company also employs 15 people from Philippines to do data checks and data crawl.

Mentors

• Professor Kam Tin Seong, Advisor at Singapore Management University
• Prakash Chandra Sukhwal, Instructor at Singapore Management University
• David Chisnell, Pricing Manager at Cox Automotive Inc.
• Professor George Easton, Emory University

Team