Difference between revisions of "ANLY482 AY2017-18T2 Group04"

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[[Group04_Home| <font color="#93C8E5">HOME</font>]]
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[[Group04_Project Overview | <font color="#FFFFFF">PROJECT OVERVIEW</font>]]
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[[Group04_Project Findings| <font color="#FFFFFF">PROJECT FINDINGS</font>]]
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[[Group04_Documentation | <font color="#FFFFFF">DOCUMENTATION</font>]]
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[[Image:Screen_Shot_2018-02-25_at_5.13.10_PM.png|700px|centre]]
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{{Center|Correct as of: 16/4/2018}}
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==Company Background==
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<div style="height: 15px; background: #f2f2f2; padding: 10px; font-weight: bold; line-height: 15px; text-indent: 5px; margin-bottom:; border-left: #d9d9d9 solid 5px; font-size: 15px; font-family: Arial;"><span style="color: #5F93D0;">About New Media Company</span></div>
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The company is a local news media and content distribution platform based in Singapore. The company was first started as a spin-off project of 9GAG to generate localized content in 2012. Unlike 9GAG which allows users to upload their self-generated content, or using content taken from other social media platforms, the sponsor produces and uploads its own original content. Their content is centered primarily around memes and issues that are relevant to young Singaporeans.
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[[Image:SGAG Logo.png|120px|left]]
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To capture the interests of a wider audience, content generation is currently based on four strategies: relevance to audience, contains well-articulated stories, first to be published, and being unexpected. As of today, the company has approximately an audience size of 4 million per month across its platforms.
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SGAG is a local news media and content distribution platform based in Singapore. The company was first started by co-founders Karl Mak and Xiao Ming as a spin-off project of 9GAG to generate localized content in 2012 (Mak, 2016). Unlike 9GAG which allows users to upload their self-generated content, or content taken from other social media platforms, SGAG produces and uploads its own original content. Their content is centered primarily around memes and issues that are relevant to young Singaporeans. Together with MGAG, the company’s Malaysian branch, SGAG is owned by the Hepmil Media Group (Tan, 2017).
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Latest revision as of 11:40, 15 April 2018

GROUP4  
04HOMEPAGE.png HOMEPAGE   04OVERVIEW.png PROJECT OVERVIEW   04FINDINGS.png PROJECT FINDINGS   04PM.png PROJECT MANAGEMENT   04DOCUMENTATION.png DOCUMENTATION   04MAIN.png ANALY482 MAIN  
OVERVIEW ABOUT US



Project Status


Screen Shot 2018-02-25 at 5.13.10 PM.png



Correct as of: 16/4/2018



About New Media Company

The company is a local news media and content distribution platform based in Singapore. The company was first started as a spin-off project of 9GAG to generate localized content in 2012. Unlike 9GAG which allows users to upload their self-generated content, or using content taken from other social media platforms, the sponsor produces and uploads its own original content. Their content is centered primarily around memes and issues that are relevant to young Singaporeans.


To capture the interests of a wider audience, content generation is currently based on four strategies: relevance to audience, contains well-articulated stories, first to be published, and being unexpected. As of today, the company has approximately an audience size of 4 million per month across its platforms.

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