ANLY482 AY2017-18T2 Group04
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 HOMEPAGE
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 PROJECT OVERVIEW
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 PROJECT FINDINGS
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 PROJECT MANAGEMENT
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 DOCUMENTATION
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 ANALY482 MAIN
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| OVERVIEW | ABOUT US |
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The company is a local news media and content distribution platform based in Singapore. The company was first started as a spin-off project of 9GAG to generate localized content in 2012. Unlike 9GAG which allows users to upload their self-generated content, or using content taken from other social media platforms, the sponsor produces and uploads its own original content. Their content is centered primarily around memes and issues that are relevant to young Singaporeans.
To capture the interests of a wider audience, content generation is currently based on four strategies: relevance to audience, contains well-articulated stories, first to be published, and being unexpected. As of today, the company has approximately an audience size of 4 million per month across its platforms.
