Difference between revisions of "ANLY482 AY2017-18T2 Group30 Objective 2"

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<center><b><u>Business Objective #2: Which are the Facebook videos that have high dropout rates? </u></b></center>
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<b>Business Objective #2: Which are the Facebook videos that have high dropout rates?</b>
 
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Using Facebook Insights Data Export (Video Posts), we extracted the data from the Total Video Performance tab with the aim of identifying the videos with high drop-out ratio. (73 rows in total)
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Due to NDA, publication of information is not permitted. Please refer to the report for more information.
 
 
This will assist XYZ with identifying videos with content fatigue problems at a strategic level. High drop-out ratio refers to types of video content that viewers will deviate promptly after viewing the video for the first few seconds.
 
 
 
Using three key metrics namely: (a) Lifetime Total Video views, (b) Lifetime Total 10-sec views and (c) Lifetime total video watches at 95%, we are able to calculate the following two derived columns using JMP Pro (as below):
 
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*Viewers who drop out at 10 sec mark =  (a) - (b)
 
*Viewers who drop out in between 10 sec and 95% mark = (b) - (c)
 
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From the scatter plot, we can observe the top 10 Videos with high dropout ratio after 10 sec. Most of them are <b>travel videos</b>.
 
<i>(Please refer to any of our team mates for the video's corresponding description).</i>
 
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[[Image:High_dropout_ratio.png|450px]]
 
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Latest revision as of 13:52, 10 April 2018

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HOME ABOUT US PROJECT OVERVIEW EDA BUSINESS OBJECTIVES PROJECT MANAGEMENT DOCUMENTATION MAIN PAGE
Overview Objective 1 Objective 2 Objective 3 Objective 4 Objective 5


Business Objective #2: Which are the Facebook videos that have high dropout rates?

Due to NDA, publication of information is not permitted. Please refer to the report for more information.