ANLY482 AY2017-18T2 Group30 Business Objectives

From Analytics Practicum
Jump to navigation Jump to search
APex Logo.PNG


HOME ABOUT US PROJECT OVERVIEW EDA BUSINESS OBJECTIVES PROJECT MANAGEMENT DOCUMENTATION MAIN PAGE
Overview Objective 1 Objective 2 Objective 3 Objective 4 Objective 5

APex’s objective is to analyze and identify opportunities to improve the quality of content curation. APex went through the entire process of data preparation, data cleaning and exploratory data analysis. After which, we proposed a list of business objectives to our client and the following is the refined list of objectives.


1. What is the impact of Facebook algorithm change on XYZ’s post?

  • XYZ learned that Facebook has recently changed ranking algorithms for posts in December 2017. Specifically, posts that encourage sharing and commenting to participate in competitions will be downgraded in rankings. XYZ would like APex to investigate the impact of this change on their Facebook outreach, and if possible, provide recommendations.


2. Which are the Facebook videos that have high dropout rates?

  • XYZ would like to understand which are the top 10 videos that has high dropout rates. This would allow the management to understand which are the videos that are disliked amongst the Singapore population. In return, they will be able to focus their effort on churning out content that is of interest to Singaporeans.


3. Which platform has better engagement for each content type?

  • Having published various content types over the years, XYZ knows what posts perform well and what doesn’t. However, monitoring content engagement over different platforms such as Facebook, YouTube, Instagram and their blogs can be highly complex due to the nature of the posts such as timing, content type, authors. As such, they would like to perform a holistic, cross-platform analysis to quantify and investigate the causes of virality.


4. Which Series of Youtube Videos are performing better?

  • XYZ produces different series of youtube videos and they would like to know which are the type of videos that are popular amongst Singaporeans. This would allow them to channel more resources in producing content that is of interest to Singaporeans.


5. What is XYZ’s golden ratio for organic reach?

  • XYZ prides itself as a company that did not purchase likes / followers. As such, it wants to use its organic reach as a benchmark so that it can audit against other competitors in the market that bought likes / followers. This would help increase XYZ’s credibility when it is bidding for a project against a pool of competitors that flaunt “High Followership”.


Retrieved from ‘https://wiki.smu.edu.sg/ANLY482/index.php?title=ANLY482_AY2017-18T2_Group30_Business_Objectives&oldid=22846’