Difference between revisions of "ANLY482 AY2017-18T2 Group30 Facebook Video"
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Revision as of 17:00, 19 February 2018
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For data files from Facebook Insights Data Export (Video Post), the sponsor provided exported data from different periods of the year, with different metric tabs in Excel format. The tabs included are:
- Lifetime Post Total Impression/Reach/Views
- Geographic Views
- Demographic Views
- Lifetime Post Toal Views by (page_owned / Shared)
The diagram abve demonstrates the number of views for a video from Day 1 to Day 30. It would be interesting to note which are the videos that have more views than the upper whisker for each day. These videos would be termed as high-performance videos. Most of the views are generated within the first two days and view count would decrease significantly from day 3 onwards.
In subsequent analysis, we aim to categorize videos into different topics so that we will have an understanding of which topics that are popular amongst the Singapore population. The current bar chart just displays the ranking of videos in a descending order with its respective video tags. The video viewership demographics shows the type of audience that has viewed the video.
