Difference between revisions of "ANLY482 AY2017-18T2 Group30 Youtube"
Ystan.2014 (talk | contribs) (Youtube Video Analysis) |
|||
Line 87: | Line 87: | ||
</div> | </div> | ||
<div align="left"> | <div align="left"> | ||
− | <div style=" width: 85%; padding:75px; font-family: Arimo; font-size: 14px; font-weight: | + | <div style=" width: 85%; padding:75px; font-family: Arimo; font-size: 14px; font-weight: normal; line-height: 1em;"> |
<font> | <font> | ||
− | + | As seen in the chart below, majority of viewers (>70%) fall into the age category of 18-34. Slightly over 10% of viewers fall into the age categories of 13-17 and 35-44 each as well, with less than 5% of views who are above 54. | |
+ | |||
+ | [[File:Youtube viewers by age.png|449 × 520px|center]] | ||
+ | |||
+ | Across all the age groups, there is always a larger percentage of female audience except for those 35 and older. The disparity is especially obvious in the 18-24 category, with almost twice as many female viewers. | ||
+ | |||
+ | [[File:Youtube_views_by_age_gender.png|589 × 548px|center]] | ||
+ | |||
+ | Despite differences in views for age and gender, there are no significant differences observed for the average duration (in minutes), which is around 4-5 minutes. | ||
+ | |||
+ | [[File:Youtube_view_duration_age_gender.png|775 × 687px|center]] | ||
+ | |||
+ | All of the above findings are consistent with that of Facebook Videos. | ||
+ | |||
</font> | </font> | ||
</div> | </div> | ||
Line 96: | Line 109: | ||
<div align="center"> | <div align="center"> | ||
− | <div style=" width: 85%; background: #E6EDFA; padding: 12px; font-family: Arimo; font-size: 18px; font-weight: bold; line-height: 1em; text-indent: 15px; border-left: #8c8d94 solid 32px;"><font color="#5A6B96"> | + | <div style=" width: 85%; background: #E6EDFA; padding: 12px; font-family: Arimo; font-size: 18px; font-weight: bold; line-height: 1em; text-indent: 15px; border-left: #8c8d94 solid 32px;"><font color="#5A6B96">Notes</font></div> |
</div> | </div> | ||
<div align="left"> | <div align="left"> |
Revision as of 15:43, 11 February 2018
HOME | ABOUT US | PROJECT OVERVIEW | PROJECT FINDINGS | PROJECT MANAGEMENT | DOCUMENTATION | MAIN PAGE |
Facebook Post | Facebook Video | Youtube | Blog Post |
---|
For data files from YouTube(Watch Time), the sponsor provided exported data for Watch Time, with different metric tabs in Excel format. The tabs included are:
- Video
- Geography
- Date
- Subscription Status
- Youtube Product
- Device Type
- Subtitles and CC
- Video Information Language
For data files from YouTube(Demographics), the sponsor provided exported data for watch time for different Demographic, with different metric tabs in Excel format. The tabs included are:
- Viewer Age
- Viewer Gender
For data files from YouTube(Traffic Sources), the sponsor provided exported data for watch time from different traffic source type
As seen in the chart below, majority of viewers (>70%) fall into the age category of 18-34. Slightly over 10% of viewers fall into the age categories of 13-17 and 35-44 each as well, with less than 5% of views who are above 54.
Across all the age groups, there is always a larger percentage of female audience except for those 35 and older. The disparity is especially obvious in the 18-24 category, with almost twice as many female viewers.
Despite differences in views for age and gender, there are no significant differences observed for the average duration (in minutes), which is around 4-5 minutes.
All of the above findings are consistent with that of Facebook Videos.