Difference between revisions of "Group04 Project Overview"
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| − | + | In the recent months, SGAG has raised approximately USD 1 million with the intention to expand its audiences and markets beyond Singapore and Malaysia to other Southeast Asian countries. Despite its evident successes, SGAG competes within a rapidly changing social media landscape where trends are short-lasting. Furthermore, the company has several close competitors contending for audiences across various platforms. With its advertising revenue being tied to the size of its audience reach, SGAG needs to be able to identify hot topics that will most interest its potential audience. | |
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Revision as of 14:55, 8 January 2018
| GROUP4 |
 HOMEPAGE
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 PROJECT OVERVIEW
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 PROJECT FINDINGS
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 PROJECT MANAGEMENT
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 DOCUMENTATION
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 ANALY482 MAIN
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In the recent months, SGAG has raised approximately USD 1 million with the intention to expand its audiences and markets beyond Singapore and Malaysia to other Southeast Asian countries. Despite its evident successes, SGAG competes within a rapidly changing social media landscape where trends are short-lasting. Furthermore, the company has several close competitors contending for audiences across various platforms. With its advertising revenue being tied to the size of its audience reach, SGAG needs to be able to identify hot topics that will most interest its potential audience.
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