Difference between revisions of "ANLY482 AY2017-18 T1 Group3"

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GlaxoSmithKline (GSK) is a global pharmaceutical company that researches and develops medicines, vaccines and other consumer health products. They are known as one of the world’s biggest research-based healthcare company with manufacturing sites, commercial and corporate offices based in Singapore. The company provides vaccines and medicines to consumers in Singapore to help prevent and treat diseases such as allergies, asthma, cancer, dermatology and other infectious diseases.  
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Pharmaceutical Company X is a global pharmaceutical company that researches and develops medicines, vaccines and other consumer health products. They are known as one of the world’s biggest research-based healthcare company with manufacturing sites, commercial and corporate offices based in Singapore. The company provides vaccines and medicines to consumers in Singapore to help prevent and treat diseases such as allergies, asthma, cancer, dermatology and other infectious diseases.  
  
 
The team aims to provide analytical insights with regards to sales and marketing that will help increase sales and revenue for the company. This will include understanding the consumers’ purchasing patterns and trends in Singapore and the sensitivity of promotional activities conducted by the company.  
 
The team aims to provide analytical insights with regards to sales and marketing that will help increase sales and revenue for the company. This will include understanding the consumers’ purchasing patterns and trends in Singapore and the sensitivity of promotional activities conducted by the company.  

Revision as of 23:09, 27 August 2017

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Project Introduction

Pharmaceutical Company X is a global pharmaceutical company that researches and develops medicines, vaccines and other consumer health products. They are known as one of the world’s biggest research-based healthcare company with manufacturing sites, commercial and corporate offices based in Singapore. The company provides vaccines and medicines to consumers in Singapore to help prevent and treat diseases such as allergies, asthma, cancer, dermatology and other infectious diseases.

The team aims to provide analytical insights with regards to sales and marketing that will help increase sales and revenue for the company. This will include understanding the consumers’ purchasing patterns and trends in Singapore and the sensitivity of promotional activities conducted by the company.