Difference between revisions of "ANLY482 AY2016-17 T2 Group22"
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− | + | [[ANLY482_AY2016-17_T2_Group22| <font color="#FFFFFF">'''Home'''</font>]] | |
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− | + | [[ANLY482_AY2016-17_T2_Group22%3A_Project Overview| <font color="#FFFFFF">'''Project Overview'''</font>]] | |
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− | | style=" | + | [[ANLY482_Grading: Current Practicums | <font color="#FFFFFF">'''Findings'''</font>]] |
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− | | | + | [[ANLY482_AY2016-17_T2_Group22%3A_Documentation|<font color="#FFFFFF">'''Documentation'''</font>]] |
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+ | ==<div style="background: #900C3F; line-height: 0.3em; font-family:helvetica; border-left: #66ffff solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#FFFFFF"><strong>Project Aim</strong></font></div></div>== | ||
Our main focus of the project is to understand the nature of these transactions and therefore deduce certain behaviours and patterns which can later be adopted by the Consumer Insights department. We aim to use a combination of descriptive, prescriptive and predictive statistics to fully ascertain the various consumer groups and behaviour types. This can then further allow us to develop an analytical approach for the company to identify, sort and service the various behavioural patters in customers. | Our main focus of the project is to understand the nature of these transactions and therefore deduce certain behaviours and patterns which can later be adopted by the Consumer Insights department. We aim to use a combination of descriptive, prescriptive and predictive statistics to fully ascertain the various consumer groups and behaviour types. This can then further allow us to develop an analytical approach for the company to identify, sort and service the various behavioural patters in customers. | ||
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− | Binge is a leading organisation that deals with live consumer transactions during a variety of events. These transactions are of a gambling nature and could lead to a positive or negative outcome for the consumer depending upon the situation they are transacting on. Their services vary largely to allow consumers to choose multiple scenarios and methods to conduct these transactions for a large range of events allowing consumers the chance to double their initial investments based on certain odds. | + | ==<div style="background: #900C3F; line-height: 0.3em; font-family:helvetica; border-left: #66ffff solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#FFFFFF"><strong>About Binge</strong></font></div></div>== |
+ | Binge is a leading organisation that deals with live consumer transactions during a variety of events. These transactions are of a gambling nature and could lead to a positive or negative outcome for the consumer depending upon the situation they are transacting on. Their services vary largely to allow consumers to choose multiple scenarios and methods to conduct these transactions for a large range of events allowing consumers the chance to double their initial investments based on certain odds. | ||
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Latest revision as of 17:52, 13 February 2017
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Project Aim
Our main focus of the project is to understand the nature of these transactions and therefore deduce certain behaviours and patterns which can later be adopted by the Consumer Insights department. We aim to use a combination of descriptive, prescriptive and predictive statistics to fully ascertain the various consumer groups and behaviour types. This can then further allow us to develop an analytical approach for the company to identify, sort and service the various behavioural patters in customers.
About Binge
Binge is a leading organisation that deals with live consumer transactions during a variety of events. These transactions are of a gambling nature and could lead to a positive or negative outcome for the consumer depending upon the situation they are transacting on. Their services vary largely to allow consumers to choose multiple scenarios and methods to conduct these transactions for a large range of events allowing consumers the chance to double their initial investments based on certain odds.